Episode 77

A Blunder by Intuit - Do They Really Hate Accounting Firms?

Episode 77. In today's news episode, the Accounting Influencers Podcast examines the power of software and fintech vendors in undermining accountants & CPAs.

Key takeaways from this episode include:

》Reminder of Xero's provocative play to bypass accountants and go direct to their clients, covered in episode 32 - "The Extinction of Accountants - Are They Surplus to Requirements?"

》Direct quotes from the Facebook post of an accounting firm owner reacting to Intuit's move to recruit his staff directly

》How it seems Intuit don't just want to rob accounting firms of their clients but also their staff

》Asking where the checking or quality control is from a big accounting software vendor that they would make such a crass or blatant move

》Questioning whether Intuit don't care about their accounting customers because they have too much money

》Fact - Xero, intuit and other big vendors now market direct to SMEs (small and medium enterprises) rather than through accountants

》What plays like this from fintech vendors actually means for accounting practices - they are coming for your compliance work

》What accountants and CPA practices must to to protect themselves against the increasing power and ruthlessness of software vendors

NOTE TO LISTENERS:

Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.

Martin and Rob love to hear from the show's 7000+ listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues.

Next Episode All Episodes Previous Episode

About the Podcast

Show artwork for Accounting Voices Podcast
Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.

Listen for free

About your host

Profile picture for Rob Brown

Rob Brown

ob Brown is the creator and host of the Accounting Voices Network, a media platform that includes the flagship solo podcast Accounting Voices and the panel shows Accounting M&A and Accounting Tech. He chairs conferences, panels and virtual events worldwide and is recognised as a leading advocate for the accounting profession.

He is an accomplished speaker and authority on trust, reputation, employer brand, talent, succession, executive presence and the forces shaping the future of accounting. Rob is the author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk The Personal Brand of You has been viewed more than 400,000 times.

A former co-founder of the Accounting Influencers Roundtable, Rob now focuses on amplifying the voices of leaders, firms, networks, vendors and influencers across the global accounting ecosystem.

Outside of work he is a stroke survivor, lives with epilepsy, holds a black belt in kickboxing and is based in Nottingham, UK. He plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.