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A Strong Message to Accountants & Bookkeepers from Ron Saharyan (Uncut)

Published on: 20th November, 2021

On today's bonus UNCUT episode, "A Strong Message to Accountants & Bookkeepers from Ron Saharyan".

Ron started Profit First Professionals in 2014 with Mike Michalowicz and has since certified hundreds of accountants and bookkeepers worldwide in the Profit First methodology. An expert in sales processes/systems, hiring, scaling, and operations, Ron is responsible for ensuring that all employees and members of Profit First Professionals have all the right resources, training, accountability, systems and process to achieve their goals.

Key takeaways from the full uncut interview include:

◆ The two reasons why accountants, bookkeepers and CPAs come to Profit First Professionals

◆ Why almost everyone in the accounting world feels tired, stressed and 'beat up' in these challenging times

◆ The main reasons why accountants are so busy and even overwhelmed (some of which are actually their fault)

◆ What strategic accounting firms do with clients they really don't want, and what they are replacing them with

◆ The so-called 'badge of honor' some accountants wear in working 70 hours a week, and pretending they are successful

◆ Whether the accounting calendar with tax seasons, busy periods etc is actually 'fit for purpose'

◆ Pushing back on the common accountant's phrase 'we have to clean up your books' and what to substitute if with

◆ The different types of advisory work that accountants and CPAs can do for their business clients

◆ The importance of an ownership mentality in accounting firms to give employees a real sense of purpose

◆ Thoughts on solving the talent shortage in the accountancy profession and how firms can retain their best people

◆ A clearer definition of the word 'profit' and the many benefits accountants can offer their clients by understanding it properly

◆ Why it's vital accountancy professionals move away from compliance and think more entrepreneurially for their clients

◆ What being agile and adaptable looks like for both accountants and the businesses they serve

◆ The warning signs of accounting firms becoming too comfortable or even complacent in their position

◆ What a business owner should look for in choosing their accounting advisors wisely

◆ The real problem with customization and personalization in accounting services, for instance with 'customized workflow'

◆ Advice for frustrated accountants working in larger professional firms who perhaps don't have the power or influence to drive change

◆ What challenges or red flags an accounting practice might exhibit that would warrant a conversation with Profit First Professionals

◆ Simple wisdom for living a life of purpose and integrity in the business world

◆ A message of hope - what good things are coming up for accountants and bookkeepers over the next year or two

◆ Why accounting fees will rise due to the increased value accountants and CPAs are creating for their clients

◆ What some accounting practices have got wrong with their clients during the Covid pandemic

◆ A top tip for accountants feeling the heavy burden of doing too much for their clients and not necessarily being appreciated.

Ron is also known as “Obie Ron” throughout out Profit First Professionals for his business acumen is an avid collector of sports memorabilia. (borderline hoarder). When he is not out searching for elusive 1911 Ty Cobb Cards, Ron can be seen wrenching on his 1973 Jaguar E-Type V12 or racing around in his 911 4S. He is married with a daughter living in New Jersey USA.

Profit First site https://profitfirstprofessionals.com

Ron on LinkedIn https://www.linkedin.com/in/ron-saharyan-3846a8

NOTE TO LISTENERS:

This is a full-length interview (usually 20-30 mins long) from which the highlights show earlier in the week was taken. You can listen to this on a previous episode.

Martin and Rob love to hear from the show's 7000+ listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues.

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About the Podcast

Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.
Accounting Voices, hosted by Rob Brown, helps decision makers and leaders in accounting and finance stay relevant, visible and vocal in a profession being reshaped by technology, private equity, regulation and shifting client expectations. Each episode interprets the trends disrupting accounting and finance such as AI, automation, M&A, talent and the move to advisory and translates them into practical insight that strengthens authority and influence.
Accounting Voices is also a platform for the wider ecosystem of networks, associations, educators, consultants, software vendors and technology experts who serve accountants and finance professionals worldwide. It extends into regular Accounting Voices networking sessions that connect this audience and amplify ideas that move the profession forward. With its international reach and long shelf life the show delivers credibility and commercial value for listeners and sponsors alike. Search for "Accounting Voices" on YouTube for all episodes and connect with Rob Brown on LinkedIn to find out more: https://www.linkedin.com/in/therobbrown

About your host

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Rob Brown

ob Brown is the creator and host of the Accounting Voices Network, a media platform that includes the flagship solo podcast Accounting Voices and the panel shows Accounting M&A and Accounting Tech. He chairs conferences, panels and virtual events worldwide and is recognised as a leading advocate for the accounting profession.

He is an accomplished speaker and authority on trust, reputation, employer brand, talent, succession, executive presence and the forces shaping the future of accounting. Rob is the author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk The Personal Brand of You has been viewed more than 400,000 times.

A former co-founder of the Accounting Influencers Roundtable, Rob now focuses on amplifying the voices of leaders, firms, networks, vendors and influencers across the global accounting ecosystem.

Outside of work he is a stroke survivor, lives with epilepsy, holds a black belt in kickboxing and is based in Nottingham, UK. He plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.