Episode 90

Accounting Leaders: Must Knows on the Partnership Model

In this episode of the Accounting Influencers podcast, Rob Brown discusses the significant shifts occurring in the accounting profession, particularly the decline of the traditional partnership model. He emphasizes the need for firms to adapt to a corporate business model led by a CEO, driven by the growing influence of private equity. The conversation highlights the importance of technology, strategic leadership, and innovative hiring practices in shaping the future of accounting firms. Rob provides actionable strategies for aspiring leaders to enhance their influence and authority within their firms, advocating for modernization and collaboration.

Key Takeaways

  • The partnership model is increasingly seen as outdated and ineffective.
  • Firms must adapt to a corporate model to remain competitive.
  • Private equity is playing a significant role in transforming accounting firms.
  • Technology and automation are essential for future growth and efficiency.
  • Leaders should focus on long-term firm success over individual gain.
  • Understanding the impact of private equity is crucial for strategic positioning.
  • Specializing in niche industries can enhance a leader's value.
  • Collaboration across departments is vital for firm growth.
  • Innovative hiring practices can shape the future of accounting firms.
  • Leaders must anticipate industry shifts to drive change.

Watch on Youtube here: https://youtu.be/aQ6YzA87wMc

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The Accounting Influencers Podcast, hosted by Rob Brown, is one of the world's leading shows for accounting leaders, professionals, finance specialists, software vendors, tech providers and influencers.

Thanks to our sponsors:

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ACCOUNTEX. Bringing the accounting world together with UK and international events for the accounting and tech world. https://www.accountex.co.uk

If you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore.

https://www.linkedin.com/in/therobbrown

You can also check out all shows on the Accounting Influencers YouTube Channel:

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About the Podcast

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Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.

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About your host

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Rob Brown

Rob Brown is the founder and host of the Accounting Voices Podcast, the flagship solo show of the Accounting Voices Network. Each episode offers sharp analysis and commentary on the trends, ideas and people shaping the global accounting profession.

Through this Accounting Voices Podcast, Rob helps accounting firm leaders, decision makers and professionals stay relevant and make sense of disruption in areas like AI, automation, M&A, private equity and soft skills beyond the tech. His perspective blends clarity, insight and curiosity, making complex issues relevant and practical for professionals and decision makers across accounting and finance.

He also leads two monthly panel shows, Accounting M&A and Accounting AI, which bring together senior voices to explore consolidation, strategy and the impact of technology on firms and people.

Rob is the author of the bestselling book Build Your Reputation (Wiley) and a TEDx speaker whose talk The Personal Brand of You has more than 400,000 views. Over his career he has hosted and moderated more than 1,000 conversations with accounting and fintech leaders worldwide.

Based in Nottingham UK, Rob is a stroke survivor living with epilepsy, a black belt in kickboxing, a decent chess player and an average player of four musical instruments.