Episode 164

The Crucial Link Between Accountants & Business Partners

Published on: 22nd July, 2021
Anders Liu-Lindberg is the co-founder and CMO (Chief Marketing Officer) at the Business Partnering Institute. He owns the largest group dedicated to Finance Business Partnering on LinkedIn with close to 10,000 members. He has ten years of experience as a business partner at the global transport and logistics company Maersk. He is the co-author of the book “Create Value as a Finance Business Partner” and a long-time Finance Blogger on LinkedIn with 60.000+ followers and 130.000+ subscribers to his blog. Selected shownotes:
  • The best definition of business partnering and its impact on value creation in business
  • Where true influence and impact really comes from in a professional role
  • How the word 'influence' has changed over the years and what truly defines an influencer
  • What separates the hype and social media following from the genuine influencers in a profession
  • The number one thing accountants must do to become a better business partner in their firms
  • The main difference between strategic partnerships/commercial alliances and business partnering
  • The reasons silos exist in firms and why accountants are best placed to break down departmental barriers
  • Why communication is the top attribute for effective business partnering in professional firms
  • The value of identifying the key priorities of stakeholders in your accounting firm, both internal and external
  • Best practice tips for external partnering with clients, customers and introducers
  • What stops finance and accounting professionals from becoming good communicators and business partners
  • How  a doubling of rate of automation in transactional finance is affecting accounting professionals
  • Why some skills cannot be learned overnight but must be mastered over time and by developing longer term habits
  • How the 70-20-10 principle of upskilling and learning affects change programs for accounting firms
  • The role of learning journeys to develop people in professional firms
  • What finance and accounting professionals must to become more valuable in a virtual world
  • Top tips for professionals to develop commercial awareness and business acumen
  • A positive spin on the term 'creative accountants'
  • The biggest reason accountants should think more entrepreneurially
  •  Are we asking too much of today's finance and accounting specialists with technical AND people skills?
  • What accounting leaders must do to develop a culture of coaching and learning in their firm
  • The benefits of accountants investing in themselves and their skills outside their chargeable hours
  • The importance of accountability to push accountants to develop their own networks and careers
  • What accountants should be doing to be more involved in making key business decisions in firms
  • What's coming up for accounting and finance professionals who want to move up the value chain.
Connect to Anders on LinkedIn (apologies for background sound - the joys of recording live!)
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About the Podcast

Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.
Accounting Voices, hosted by Rob Brown, helps decision makers and leaders in accounting and finance stay relevant, visible and vocal in a profession being reshaped by technology, private equity, regulation and shifting client expectations. Each episode interprets the trends disrupting accounting and finance such as AI, automation, M&A, talent and the move to advisory and translates them into practical insight that strengthens authority and influence.
Accounting Voices is also a platform for the wider ecosystem of networks, associations, educators, consultants, software vendors and technology experts who serve accountants and finance professionals worldwide. It extends into regular Accounting Voices networking sessions that connect this audience and amplify ideas that move the profession forward. With its international reach and long shelf life the show delivers credibility and commercial value for listeners and sponsors alike. Search for "Accounting Voices" on YouTube for all episodes and connect with Rob Brown on LinkedIn to find out more: https://www.linkedin.com/in/therobbrown

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Rob Brown

ob Brown is the creator and host of the Accounting Voices Network, a media platform that includes the flagship solo podcast Accounting Voices and the panel shows Accounting M&A and Accounting Tech. He chairs conferences, panels and virtual events worldwide and is recognised as a leading advocate for the accounting profession.

He is an accomplished speaker and authority on trust, reputation, employer brand, talent, succession, executive presence and the forces shaping the future of accounting. Rob is the author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk The Personal Brand of You has been viewed more than 400,000 times.

A former co-founder of the Accounting Influencers Roundtable, Rob now focuses on amplifying the voices of leaders, firms, networks, vendors and influencers across the global accounting ecosystem.

Outside of work he is a stroke survivor, lives with epilepsy, holds a black belt in kickboxing and is based in Nottingham, UK. He plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.