Episode 29

Here's What Works on Marketing - Blue Print for Accounting Firm Success

Published on: 14th October, 2021

Episode 29. In today's news episode, the Accountants Influencers Podcast with Rob Brown & Martin Bissett on what really works with marketing for accounting professionals, CPAs and bookkeepers.

Key takeaways include:

➯ Accounting the new 'here's what works' section of the show

➯ Proof of the practical, evidence-based advice you'll be hearing

➯ How so-called influencers and experts have fooled accountants by making marketing complex

➯ The difference for accountants between doing marketing and understanding it so others can do it for you

➯ The 7 steps of a successful marketing strategy for accounting firms

➯ The critical difference between strategy and tactics for accountancy practices

➯ The fundamental starting point for any accounting firm marketing strategy

➯ The importance for accountants of having a strong message to start conversations

➯ The power of a defined target market or audience - thoughts on specialising or niching

➯ The various options accountants have for reaching their prospective clients

➯ Why accountants need 'findability' or discoverability' so prospects can seek them out

➯ What role resources play in a successful marketing strategy for accounting firms

➯ Advice for accountants on setting metrics or measurements with a marketing campaign or strategy

➯ The missing step that many accountants forget if they want their marketing to generate results

➯ What accountants can do to grow if they do not have a marketing function

➯ A heads up for our next 'here's what works' episode on lead generation for accountants

NOTE TO LISTENERS:

Martin and Rob love to hear from the show's 5000+ listeners in 138 countries around the world. If you have any questions, suggestions, comments or success stories, just type sayhi.chat/aip into your browser and leave us a quick and easy voice message. We may just feature you on the show!

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About the Podcast

Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.
Accounting Voices, hosted by Rob Brown, helps decision makers and leaders in accounting and finance stay relevant, visible and vocal in a profession being reshaped by technology, private equity, regulation and shifting client expectations. Each episode interprets the trends disrupting accounting and finance such as AI, automation, M&A, talent and the move to advisory and translates them into practical insight that strengthens authority and influence.
Accounting Voices is also a platform for the wider ecosystem of networks, associations, educators, consultants, software vendors and technology experts who serve accountants and finance professionals worldwide. It extends into regular Accounting Voices networking sessions that connect this audience and amplify ideas that move the profession forward. With its international reach and long shelf life the show delivers credibility and commercial value for listeners and sponsors alike. Search for "Accounting Voices" on YouTube for all episodes and connect with Rob Brown on LinkedIn to find out more: https://www.linkedin.com/in/therobbrown

About your host

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Rob Brown

ob Brown is the creator and host of the Accounting Voices Network, a media platform that includes the flagship solo podcast Accounting Voices and the panel shows Accounting M&A and Accounting Tech. He chairs conferences, panels and virtual events worldwide and is recognised as a leading advocate for the accounting profession.

He is an accomplished speaker and authority on trust, reputation, employer brand, talent, succession, executive presence and the forces shaping the future of accounting. Rob is the author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk The Personal Brand of You has been viewed more than 400,000 times.

A former co-founder of the Accounting Influencers Roundtable, Rob now focuses on amplifying the voices of leaders, firms, networks, vendors and influencers across the global accounting ecosystem.

Outside of work he is a stroke survivor, lives with epilepsy, holds a black belt in kickboxing and is based in Nottingham, UK. He plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.