Episode 39

Here's What Works on Personal Branding & Reputation Building for Accountants

Published on: 28th October, 2021

Episode 39. In today's practical episode, listen to the Accountants Influencers Podcast with Rob Brown on what really works for accounting firms and CPAs with personal branding and reputation building.

Key takeaways include:

＞ Why accountants and the fintech software vendors who serve them struggle to differentiate themselves from their competitors

＞ How personal branding, reputation building and personal marketing mean similar things for accounting practitioners

＞ How personal branding differs from corporate branding in the accounting and fintech world

＞ How people refer and recommend people not brands in professional services

＞ The career benefits for accountants and professionals of developing your personal brand

＞ The old world of 'biding your time' to get promoted, and how that process can be accelerated by personally marketing yourself

＞ The only way you can succeed if you are uncomfortable promoting and marketing yourself

＞ What advocates, referrers and champions need from you if they're going to shout about you and recommend you

＞ A model which explains the difference between character, personal brand and reputation

＞ The critical components of your personal brand and when that turns into a reputation and career capital

＞ What people really buy and why many accountants fail in their personal branding

＞ 4 key areas in which you need to build your personal brand and reputation

＞ The importance of a business network, and how many people the average professional knows by age 40

＞ Reasons why your network might decrease as you grow older, meaning it needs maintaining

＞ Some useful questions to assess whether your connections are the right ones and will be useful to you

＞ The critical difference between your network and your reputation

＞ Thoughts for accountants on building your authority, your credibility and your positioning

＞ The importance and make up of a personal board of advisors, mentors and coaches

＞ Why 'being professional' and getting the basics right is the foundation for a solid reputation

NOTE TO LISTENERS:

Martin and Rob love to hear from the show's 6000+ listeners in 140 countries around the world. If you have any questions, suggestions, comments or success stories, just type sayhi.chat/aip into your browser and leave us a quick and easy voice message. We may just feature you on the show!

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Accounting Voices Podcast

About the Podcast

Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.
Accounting Voices, hosted by Rob Brown, helps decision makers and leaders in accounting and finance stay relevant, visible and vocal in a profession being reshaped by technology, private equity, regulation and shifting client expectations. Each episode interprets the trends disrupting accounting and finance such as AI, automation, M&A, talent and the move to advisory and translates them into practical insight that strengthens authority and influence.
Accounting Voices is also a platform for the wider ecosystem of networks, associations, educators, consultants, software vendors and technology experts who serve accountants and finance professionals worldwide. It extends into regular Accounting Voices networking sessions that connect this audience and amplify ideas that move the profession forward. With its international reach and long shelf life the show delivers credibility and commercial value for listeners and sponsors alike. Search for "Accounting Voices" on YouTube for all episodes and connect with Rob Brown on LinkedIn to find out more: https://www.linkedin.com/in/therobbrown

About your host

Profile picture for Rob Brown

Rob Brown

ob Brown is the creator and host of the Accounting Voices Network, a media platform that includes the flagship solo podcast Accounting Voices and the panel shows Accounting M&A and Accounting Tech. He chairs conferences, panels and virtual events worldwide and is recognised as a leading advocate for the accounting profession.

He is an accomplished speaker and authority on trust, reputation, employer brand, talent, succession, executive presence and the forces shaping the future of accounting. Rob is the author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk The Personal Brand of You has been viewed more than 400,000 times.

A former co-founder of the Accounting Influencers Roundtable, Rob now focuses on amplifying the voices of leaders, firms, networks, vendors and influencers across the global accounting ecosystem.

Outside of work he is a stroke survivor, lives with epilepsy, holds a black belt in kickboxing and is based in Nottingham, UK. He plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.