Episode 84

Here's What Works on Re-Energizing for Accountants

Episode 84. In today's practical episode, Martin Bissett on "Here's What Works on Re-Energizing for Accountants."

Key takeaways from this episode include:

⍟ the importance of evidence based tips for improvement on accounting firms based on what has actually worked

⍟ why NOW is the perfect time for accounting professionals and CPAs to be re-energizing

⍟ examples of what accounting firm leaders and owners might think re-energizes their practice but really doesn't

⍟ 3 internal measures to help accountants and CPAs ensure that this year will be better than last year

⍟ why google searches for an accounting firm's services rarely result in the interesting work and substantial fees they like

⍟ why there is a difference between being expensive and being valuable for accounting practitioners

⍟ the mindset that recognises that not all business is good business for accounting practices

⍟ how understanding what you are worth will re-energize your accounting firm and stop you taking low value work

⍟ the importance of average fee values in your accounting practice and how to set targets to raise them

⍟ the benefits for accountants of identifying your bottom or lowest value clients and the different criteria to help you do that

NOTE TO LISTENERS:

The Accounting Influencers Podcast is a daily show with four segments coming out every Monday Martin which are repeated on the other 4 weekdays as standalone episodes, plus a bitesize highlights digest or wrap up on Saturdays . On Sundays, listeners get a 2 min trailer for the coming week's episodes.

Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.

Martin and Rob love to hear from the show's 18000+ unique listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues.

Next Episode All Episodes Previous Episode

About the Podcast

Show artwork for Accounting Voices Podcast
Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.

Listen for free

About your host

Profile picture for Rob Brown

Rob Brown

ob Brown is the creator and host of the Accounting Voices Network, a media platform that includes the flagship solo podcast Accounting Voices and the panel shows Accounting M&A and Accounting Tech. He chairs conferences, panels and virtual events worldwide and is recognised as a leading advocate for the accounting profession.

He is an accomplished speaker and authority on trust, reputation, employer brand, talent, succession, executive presence and the forces shaping the future of accounting. Rob is the author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk The Personal Brand of You has been viewed more than 400,000 times.

A former co-founder of the Accounting Influencers Roundtable, Rob now focuses on amplifying the voices of leaders, firms, networks, vendors and influencers across the global accounting ecosystem.

Outside of work he is a stroke survivor, lives with epilepsy, holds a black belt in kickboxing and is based in Nottingham, UK. He plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.