Key Insights on Accounting from Chief Evangelist at IRIS - Accounting Voices Podcast

Episode 82

Key Insights on Accounting from Chief Evangelist at IRIS

Published on: 26th December, 2019

Steve Cox is the Chief Evangelist at IRIS Software. Shownotes:

  • What a chief evangelist actually does in an accounting software company
  • How the accounting profession has changed over the last few years, and the impact technology is having on firms
  • Accountancy is in a healthy place because companies are increasingly reliant on the advice and expertise they provide
  • How IRIS is helping accountants and their clients in this time of huge technological change
  • The multiple meanings of profitability and the different ways it can be identified and improved
  • There should be no 'data lags' in a business - there is no excuses for an accountant not having the most up to date 'real time' data
  • Data can be overwhelming - it's the accountants job to bring it to life and make it useful to clients
  • How EBITDA is the true metric of the profitability of a business, though it's not just cash but how that's invested
  • The key difference between cash and cash flow for a business, and how accountants can best improve their clients' profitability
  • The biggest challenge for businesses and accounting firms when it comes to growth is recruiting enough of the right people to drive it
  • All accountants and business owners are on a learning curve, and must seek out the right knowledge and advice to succeed
  • The 'one throat to choke' approach for getting the best advice
  • How IRIS resource, support and train accountants to serve their clients optimally
  • Most people only know a quarter of the functionality of a piece of software
  • Compliance and automation bring efficiencies, but productivity is more strategic - it ensures you're doing the right things
  • The 3 main hurdles that stop accounting firms and their business clients from being more productive
  • Accountants are just as much change agents as finance professionals in advising their clients
  • How IRIS help with automation of workflow, processes and tasks of their customers
  • What IRIS found out about their customers when giving out awards fot their individual successes
  • The secret to getting the most out of IRIS is coming to IRIS World, because it hits all the senses!
  • The joined up ecosystem and natural synergy of IRIS with education, HR and accountancy
  • The next wave of change coming up for the accounting world over the next few years, and how IRIS is staying one step ahead
  • The role of the accountant is going to change from number cruncher to data analyst and forensic scientist
  • Encouraging words for accountants in today's rapidly changing world.

Steve Cox on the BD Academy Accounting Influencers podcast with Rob Brown

https://www.linkedin.com/in/stevenchristophercox/

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About the Podcast

Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.
Accounting Voices, hosted by Rob Brown, helps decision makers and leaders in accounting and finance stay relevant, visible and vocal in a profession being reshaped by technology, private equity, regulation and shifting client expectations. Each episode interprets the trends disrupting accounting and finance such as AI, automation, M&A, talent and the move to advisory and translates them into practical insight that strengthens authority and influence.
Accounting Voices is also a platform for the wider ecosystem of networks, associations, educators, consultants, software vendors and technology experts who serve accountants and finance professionals worldwide. It extends into regular Accounting Voices networking sessions that connect this audience and amplify ideas that move the profession forward. With its international reach and long shelf life the show delivers credibility and commercial value for listeners and sponsors alike. Search for "Accounting Voices" on YouTube for all episodes and connect with Rob Brown on LinkedIn to find out more: https://www.linkedin.com/in/therobbrown

About your host

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Rob Brown

ob Brown is the creator and host of the Accounting Voices Network, a media platform that includes the flagship solo podcast Accounting Voices and the panel shows Accounting M&A and Accounting Tech. He chairs conferences, panels and virtual events worldwide and is recognised as a leading advocate for the accounting profession.

He is an accomplished speaker and authority on trust, reputation, employer brand, talent, succession, executive presence and the forces shaping the future of accounting. Rob is the author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk The Personal Brand of You has been viewed more than 400,000 times.

A former co-founder of the Accounting Influencers Roundtable, Rob now focuses on amplifying the voices of leaders, firms, networks, vendors and influencers across the global accounting ecosystem.

Outside of work he is a stroke survivor, lives with epilepsy, holds a black belt in kickboxing and is based in Nottingham, UK. He plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.