Rob Brown’s Tips to Build Personal Brand & Influence Through Accounting Conferences - Accounting Voices Podcast

Episode 93

Leveraging Conferences to Build Your Influence & Brand

Published on: 12th November, 2024

Conferences are back, but are you truly getting value from them? In this episode of the Accounting Influencers Podcast, host Rob Brown dives into 10 powerful strategies to ensure your time, money, and energy at accounting and tech conferences translate into real returns. Whether you're a leader, manager, or influencer in an accounting firm, these tips will help you build your personal brand, strengthen your network, and find actionable insights to bring back to your team.

If you've ever left a conference wondering if it was worth it, this episode is for you. Rob shares practical advice on setting clear goals, networking with purpose, evaluating tech solutions, and ensuring your learnings translate into real business outcomes.

What You’ll Learn in This Episode:

  • Why accounting professionals often fail to get ROI from conferences—and how you can avoid common mistakes.
  • The importance of setting clear objectives before attending any event.
  • How to research speakers and attendees to target meaningful connections.
  • Why being strategic about networking and participation is key to standing out.
  • How to leverage conference tech tools for scheduling, learning, and staying engaged.
  • Actionable tips for sharing knowledge with your team to maximize firm-wide impact.
  • The importance of evaluating conference success against your initial objectives.

Who Should Listen?

This episode is a must-listen for:

  • Accounting leaders, managers, and influencers looking to maximize the value of conferences.
  • HR and talent professionals seeking to enhance recruitment and retention strategies.
  • Anyone in accounting interested in building their personal brand and strengthening their network.

Quotes from the Episode:

  • “Are you wasting time and money at conferences? It’s time to change that.”
  • “Networking isn’t about how many people you meet—it’s about who remembers you and why.”
  • “Every conference is an opportunity to amplify your personal brand and influence.”

Call to Action:

Follow Accounting Influencers on LinkedIn for more of this content. And watch this episode on Youtube here: https://youtu.be/bk8UhfUd88Y

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The Accounting Influencers Podcast, hosted by Rob Brown, is one of the world's leading shows for accounting leaders, professionals, finance specialists, software vendors, tech providers and influencers.

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About the Podcast

Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.
Accounting Voices, hosted by Rob Brown, helps decision makers and leaders in accounting and finance stay relevant, visible and vocal in a profession being reshaped by technology, private equity, regulation and shifting client expectations. Each episode interprets the trends disrupting accounting and finance such as AI, automation, M&A, talent and the move to advisory and translates them into practical insight that strengthens authority and influence.
Accounting Voices is also a platform for the wider ecosystem of networks, associations, educators, consultants, software vendors and technology experts who serve accountants and finance professionals worldwide. It extends into regular Accounting Voices networking sessions that connect this audience and amplify ideas that move the profession forward. With its international reach and long shelf life the show delivers credibility and commercial value for listeners and sponsors alike. Search for "Accounting Voices" on YouTube for all episodes and connect with Rob Brown on LinkedIn to find out more: https://www.linkedin.com/in/therobbrown

About your host

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Rob Brown

ob Brown is the creator and host of the Accounting Voices Network, a media platform that includes the flagship solo podcast Accounting Voices and the panel shows Accounting M&A and Accounting Tech. He chairs conferences, panels and virtual events worldwide and is recognised as a leading advocate for the accounting profession.

He is an accomplished speaker and authority on trust, reputation, employer brand, talent, succession, executive presence and the forces shaping the future of accounting. Rob is the author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk The Personal Brand of You has been viewed more than 400,000 times.

A former co-founder of the Accounting Influencers Roundtable, Rob now focuses on amplifying the voices of leaders, firms, networks, vendors and influencers across the global accounting ecosystem.

Outside of work he is a stroke survivor, lives with epilepsy, holds a black belt in kickboxing and is based in Nottingham, UK. He plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.