Episode 93

Leveraging Conferences to Build Your Influence & Brand

Conferences are back, but are you truly getting value from them? In this episode of the Accounting Influencers Podcast, host Rob Brown dives into 10 powerful strategies to ensure your time, money, and energy at accounting and tech conferences translate into real returns. Whether you're a leader, manager, or influencer in an accounting firm, these tips will help you build your personal brand, strengthen your network, and find actionable insights to bring back to your team.

If you've ever left a conference wondering if it was worth it, this episode is for you. Rob shares practical advice on setting clear goals, networking with purpose, evaluating tech solutions, and ensuring your learnings translate into real business outcomes.

What You’ll Learn in This Episode:

  • Why accounting professionals often fail to get ROI from conferences—and how you can avoid common mistakes.
  • The importance of setting clear objectives before attending any event.
  • How to research speakers and attendees to target meaningful connections.
  • Why being strategic about networking and participation is key to standing out.
  • How to leverage conference tech tools for scheduling, learning, and staying engaged.
  • Actionable tips for sharing knowledge with your team to maximize firm-wide impact.
  • The importance of evaluating conference success against your initial objectives.

Who Should Listen?

This episode is a must-listen for:

  • Accounting leaders, managers, and influencers looking to maximize the value of conferences.
  • HR and talent professionals seeking to enhance recruitment and retention strategies.
  • Anyone in accounting interested in building their personal brand and strengthening their network.

Quotes from the Episode:

  • “Are you wasting time and money at conferences? It’s time to change that.”
  • “Networking isn’t about how many people you meet—it’s about who remembers you and why.”
  • “Every conference is an opportunity to amplify your personal brand and influence.”

Call to Action:

Follow Accounting Influencers on LinkedIn for more of this content. And watch this episode on Youtube here: https://youtu.be/bk8UhfUd88Y

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The Accounting Influencers Podcast, hosted by Rob Brown, is one of the world's leading shows for accounting leaders, professionals, finance specialists, software vendors, tech providers and influencers.

Thanks to our sponsors:

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https://www.linkedin.com/in/therobbrown

You can also check out all shows on the Accounting Influencers YouTube Channel:

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About the Podcast

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Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.

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About your host

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Rob Brown

Rob Brown is the founder and host of the Accounting Voices Podcast, the flagship solo show of the Accounting Voices Network. Each episode offers sharp analysis and commentary on the trends, ideas and people shaping the global accounting profession.

Through this Accounting Voices Podcast, Rob helps accounting firm leaders, decision makers and professionals stay relevant and make sense of disruption in areas like AI, automation, M&A, private equity and soft skills beyond the tech. His perspective blends clarity, insight and curiosity, making complex issues relevant and practical for professionals and decision makers across accounting and finance.

He also leads two monthly panel shows, Accounting M&A and Accounting AI, which bring together senior voices to explore consolidation, strategy and the impact of technology on firms and people.

Rob is the author of the bestselling book Build Your Reputation (Wiley) and a TEDx speaker whose talk The Personal Brand of You has more than 400,000 views. Over his career he has hosted and moderated more than 1,000 conversations with accounting and fintech leaders worldwide.

Based in Nottingham UK, Rob is a stroke survivor living with epilepsy, a black belt in kickboxing, a decent chess player and an average player of four musical instruments.