Episode 57

Losing Your Credibility - How Long Can KPMG Last?

Episode 57. In today's news episode, we discuss "Losing Your Credibility - How Long Can KPMG Last?"

Key takeaways from this episode include:

➺ what life looked like before the big 4 and why accounting firms were too big to fail

➺ shout out to Richard Murphy at AccountingWeb asking 'how long can KPMG last?'

➺ whether a big 4 firm can remain viable in a world where professional credibility is everything

➺ charting the 'audit failure timeline' of KPMG where they have fallen short of standards

➺ how a poor track record affects recruitment of talent and clients for accounting firms

➺ how long an accounting firm can survive loss of reputation

➺ what kind of things damage the professional credibility of accounting practices

➺ what smaller accountancy firms can learn about reputation from KPMG's failures

➺ the importance of trust and keeping promises for accounting firms of all sizes

➺ the implications of reputation damage in accountancy for client attraction and talent recruitment

➺ why accountancy jobs in industry are often more attractive than those in practice

Source:

https://www.accountingweb.co.uk/community/blogs/richardmurphy/how-long-can-kpmg-last

Richard Murphy on LinkedIn: https://www.linkedin.com/in/richard-murphy-08468522

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About the Podcast

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Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.

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About your host

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Rob Brown

Rob Brown is the founder and host of the Accounting Voices Podcast, the flagship solo show of the Accounting Voices Network. Each episode offers sharp analysis and commentary on the trends, ideas and people shaping the global accounting profession.

Through this Accounting Voices Podcast, Rob helps accounting firm leaders, decision makers and professionals stay relevant and make sense of disruption in areas like AI, automation, M&A, private equity and soft skills beyond the tech. His perspective blends clarity, insight and curiosity, making complex issues relevant and practical for professionals and decision makers across accounting and finance.

He also leads two monthly panel shows, Accounting M&A and Accounting AI, which bring together senior voices to explore consolidation, strategy and the impact of technology on firms and people.

Rob is the author of the bestselling book Build Your Reputation (Wiley) and a TEDx speaker whose talk The Personal Brand of You has more than 400,000 views. Over his career he has hosted and moderated more than 1,000 conversations with accounting and fintech leaders worldwide.

Based in Nottingham UK, Rob is a stroke survivor living with epilepsy, a black belt in kickboxing, a decent chess player and an average player of four musical instruments.