Episode 170

What Truly Makes a Genuine Accounting or Fintech Influencer

Published on: 1st September, 2021
Martin Bissett is THE trusted adviser to accounting leaders and future leaders internationally. He creates professional communities for fintech vendor partners as well as a range of accounting networks, associations and alliances. He is a knowledge partner to accounting influencers globally and has authored 9 books including Passport to Partnership, content from which has been adopted into the curriculum of AAT Level 3 courses, and taught in selected UK colleges and US CPA Societies. He has spoken to audiences from over 40 nations on 4 continents and is retained by AccountingWeb and the International Accounting Bulletin as a judge of their prestigious awards. He writes for AccountingToday, AccountingWeb, CPA Practice Advisor and Chartered One, and has much to say on helping the accounting profession adopt an advisory role towards clients by moving away from compliance in order to create sustainable businesses, high levels of financial literacy in SMEs and therefore take the financial pressure off SME owner’s home lives. Selected shownotes:
  • Preview of a special relaunch of the Accounting Influencers Podcast
  • How the definitions of influencer, guru and expert has changed over the years
  • The vital role of micro-influencers in the accounting and fintech world
  • Shout to tax expert Rebecca Bennyworth as a true accounting influencer
  • The critical definition of a thought leader and how it differs from an influencer
  • What makes somebody an expert rather than a mere influencer
  • The kinds of influencers in accounting fintech, like practitioners, vendors, networks, regulators and writers
  • Who should accountants be listening to if they want to develop professionally and stay informed
  • Questions accountants and accounting/fintech event organisers should ask to scrutinise the true expertise of so-called experts
  • Why it's easier now for firms, networks and event organisers to do due diligence on potential experts and speakers to check track record
  • The different motivations of so-called influencers in putting out social media messages and content
  • The difference between results and recognition for some influencers
  • The downsides of accountants not being able to discern the relevant insights from true influencers vz believing the hype
  • Whether accountants have become more or less lazy in keeping up to date with softer skills and commercial acumen over the years
  • Advice for accountants to prove which accounting or fintech influencers are the real deal or false prophets
  • Where the opportunities for accounting firms are serious about developing their people and listening to the right influencers and experts
Connect to Martin on LinkedIn Connect to Rob on LinkedIn
Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Accounting Voices Podcast

About the Podcast

Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.
Accounting Voices, hosted by Rob Brown, helps decision makers and leaders in accounting and finance stay relevant, visible and vocal in a profession being reshaped by technology, private equity, regulation and shifting client expectations. Each episode interprets the trends disrupting accounting and finance such as AI, automation, M&A, talent and the move to advisory and translates them into practical insight that strengthens authority and influence.
Accounting Voices is also a platform for the wider ecosystem of networks, associations, educators, consultants, software vendors and technology experts who serve accountants and finance professionals worldwide. It extends into regular Accounting Voices networking sessions that connect this audience and amplify ideas that move the profession forward. With its international reach and long shelf life the show delivers credibility and commercial value for listeners and sponsors alike. Search for "Accounting Voices" on YouTube for all episodes and connect with Rob Brown on LinkedIn to find out more: https://www.linkedin.com/in/therobbrown

About your host

Profile picture for Rob Brown

Rob Brown

ob Brown is the creator and host of the Accounting Voices Network, a media platform that includes the flagship solo podcast Accounting Voices and the panel shows Accounting M&A and Accounting Tech. He chairs conferences, panels and virtual events worldwide and is recognised as a leading advocate for the accounting profession.

He is an accomplished speaker and authority on trust, reputation, employer brand, talent, succession, executive presence and the forces shaping the future of accounting. Rob is the author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk The Personal Brand of You has been viewed more than 400,000 times.

A former co-founder of the Accounting Influencers Roundtable, Rob now focuses on amplifying the voices of leaders, firms, networks, vendors and influencers across the global accounting ecosystem.

Outside of work he is a stroke survivor, lives with epilepsy, holds a black belt in kickboxing and is based in Nottingham, UK. He plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.