Facebook & Digital Marketing Success for Accountants - Accounting Voices Podcast

Episode 72

Facebook & Digital Marketing Success for Accountants

Published on: 17th October, 2019

Chris Bensted-Smith

Chris Bensted-Smith started his career working for an investment firm. He left soon after discovering the opportunity digital marketing presented to small businesses and the direct correlation it could have on the bottom line. He specializes in SEO and paid advertising for accountancy firms and will continue to do so whilst they remain the most effective solutions for generating consistent streams of new business. Shownotes:

  • Accounting firms lack the resources and expertise to keep on top of modern digital marketing methods
  • There are dangers for accounting firms who try to do digital marketing for themselves
  • The importance of using email campaigns to enhance the digital marketing of accountants
  • How legal indoctrination helps turn accounting prospects into accounting clients
  • Handling the concern that Facebook is social but accountants want business clients
  • B2B and B2C are terms of the past because these days it’s all B2P – business to people
  • Facebook is significantly cheaper to market on than LinkedIn
  • LinkedIn is where most accountants and their clients live but they’re also all on Facebook
  • The mysteries begin the data that Facebook knows about its users
  • It’s incredible how specific you can be in targeting specific people on a platform like Facebook
  • Facebook beats LinkedIn for millennials as there are far more on there under 50 years than over
  • Traditional marketing methods like PR, cold calling and networking are not as effective as digital marketing
  • Digital marketing lowers cost of client acquisition for accountancy firms
  • The power of ‘lookalike’ audiences to create a list of accounting firms prospects
  • The kind of marketing budget accounting firms would need to generate business leads on platforms like Facebook
  • The difference between a general digital marketing agency and one that specialises in accountants
  • There is a flaw in accounting firm marketing methods like surveys, questionnaires and client interviews
  • It’s vital for accountants not just to generate leads but convert them into new clients
  • The foundations an accounting firm needs to know they are capable of taking on more clients
  • Many accountants have a negative mindset that Facebook won’t work for them, and it’s not substantiated.

When not working, Chris is an avid rock climber with plans to scale El Capitan. He’s also an enthusiastic cook and used to work as a chef in his spare time. You can call him directly on +44 7759304494 or below:

Chris on LinkedIn

Liked your Accounting Influencers Interview with Rob Brown" target="_blank">Chris on email

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About the Podcast

Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.
Accounting Voices, hosted by Rob Brown, helps decision makers and leaders in accounting and finance stay relevant, visible and vocal in a profession being reshaped by technology, private equity, regulation and shifting client expectations. Each episode interprets the trends disrupting accounting and finance such as AI, automation, M&A, talent and the move to advisory and translates them into practical insight that strengthens authority and influence.
Accounting Voices is also a platform for the wider ecosystem of networks, associations, educators, consultants, software vendors and technology experts who serve accountants and finance professionals worldwide. It extends into regular Accounting Voices networking sessions that connect this audience and amplify ideas that move the profession forward. With its international reach and long shelf life the show delivers credibility and commercial value for listeners and sponsors alike. Search for "Accounting Voices" on YouTube for all episodes and connect with Rob Brown on LinkedIn to find out more: https://www.linkedin.com/in/therobbrown

About your host

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Rob Brown

ob Brown is the creator and host of the Accounting Voices Network, a media platform that includes the flagship solo podcast Accounting Voices and the panel shows Accounting M&A and Accounting Tech. He chairs conferences, panels and virtual events worldwide and is recognised as a leading advocate for the accounting profession.

He is an accomplished speaker and authority on trust, reputation, employer brand, talent, succession, executive presence and the forces shaping the future of accounting. Rob is the author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk The Personal Brand of You has been viewed more than 400,000 times.

A former co-founder of the Accounting Influencers Roundtable, Rob now focuses on amplifying the voices of leaders, firms, networks, vendors and influencers across the global accounting ecosystem.

Outside of work he is a stroke survivor, lives with epilepsy, holds a black belt in kickboxing and is based in Nottingham, UK. He plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.