Episode 124

Growth Insights for Accounting Firms in Tough Times

Published on: 15th October, 2020

Gale Crosley was selected one of the 10 Most Recommended Consultants in the Inside Public Accounting BEST OF THE BEST for the fourteenth year, and one of the Top 100 Most Influential People in Accounting by Accounting Today for the thirteenth consecutive year. She consults with mid-market accounting firms, assisting managing partners, partners, and marketing directors, to effectively increase their firm’s revenues.

Gale’s 35 plus years of experience features a unique combination as a practicing CPA at Arthur Andersen, PwC, and a local CPA firm. She has also held senior management roles in business development and marketing in the cutting edge technology environment with IBM, MCI and several start-up technology companies. Shownotes:

  • Why the most significant changes in the accounting profession have occurred in the last 5-7 years
  • How growth and technology are connected in the accounting world
  • How the cloud really changed the game for accounting firm growth
  • What is stopping accounting firms from innovating and adopting new technology
  • How the covid world has impacted further the deep changes that were happening in professional firms
  • How accountants and CPAs cope with change compared to the rest of the world
  • How covid has affected the technology firms rely on to grow revenue
  • Why accountants no longer have to be face to face with prospects to win new business
  • Why the networking and referral approach to winning business is outdated
  • The new phase of referral generation for accountants and CPAs in a covid world
  • How a growth consultant transforms an accounting firm
  • The key skills many accountants lack in moving from technicians to consultants and advisors
  • Who the real competition are for accounting firms who want to grow
  • The areas where accounting firms are losing market share and missing out on growth due to external competition
  • The danger signs of complacency with accounting firms behaving like fat cats
  • Shout out to Bill Reeb and Tommye Barie of the Success Institute


Contact Gale here:

Website and blog

Gale on LinkedIn

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About the Podcast

Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.
Accounting Voices, hosted by Rob Brown, helps decision makers and leaders in accounting and finance stay relevant, visible and vocal in a profession being reshaped by technology, private equity, regulation and shifting client expectations. Each episode interprets the trends disrupting accounting and finance such as AI, automation, M&A, talent and the move to advisory and translates them into practical insight that strengthens authority and influence.
Accounting Voices is also a platform for the wider ecosystem of networks, associations, educators, consultants, software vendors and technology experts who serve accountants and finance professionals worldwide. It extends into regular Accounting Voices networking sessions that connect this audience and amplify ideas that move the profession forward. With its international reach and long shelf life the show delivers credibility and commercial value for listeners and sponsors alike. Search for "Accounting Voices" on YouTube for all episodes and connect with Rob Brown on LinkedIn to find out more: https://www.linkedin.com/in/therobbrown

About your host

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Rob Brown

ob Brown is the creator and host of the Accounting Voices Network, a media platform that includes the flagship solo podcast Accounting Voices and the panel shows Accounting M&A and Accounting Tech. He chairs conferences, panels and virtual events worldwide and is recognised as a leading advocate for the accounting profession.

He is an accomplished speaker and authority on trust, reputation, employer brand, talent, succession, executive presence and the forces shaping the future of accounting. Rob is the author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk The Personal Brand of You has been viewed more than 400,000 times.

A former co-founder of the Accounting Influencers Roundtable, Rob now focuses on amplifying the voices of leaders, firms, networks, vendors and influencers across the global accounting ecosystem.

Outside of work he is a stroke survivor, lives with epilepsy, holds a black belt in kickboxing and is based in Nottingham, UK. He plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.