Episode 128

Practical Marketing Tips for Accountants & Accounting Firms

Published on: 12th November, 2020

Grant Leboff is an international speaker and author on sales and marketing strategy. His speciality is the massive changes in how firms sell and market coming from technologies an increasingly competitive world.

He is a regular contributor to many business magazines and newspapers. Amongst others, he has been featured in the Daily Telegraph, The Independent, The Financial Times, The Daily Mirror and The Sun. He has appeared on BBC Radio on numerous occasions as well as being featured on a significant number of US radio networks. Selected shownotes:

  • What exactly is marketing in the context of professional firms like accountants
  • The difference between brand communication and human communication for accounting firms
  • The key factors that elevate tactical to strategic marketing
  • The key distinctions between marketing tangible products and intangible services
  • Why it's never been noiser in your marketplace in today's 'war for attention'
  • What makes differentiating yourself and your accounting firm actually easier these days
  • How the 'smallest viable market' helps you shape marketing strategy for your accounting firm
  • The substantial benefits for an accountant of targeting a niche or specialist market
  • How the market is changing for accountancy services in today's fast-moving world
  • The #1 critical 'word of mouth' change in how referrals are happening for accountants
  • How covid has changed the way business networks and commercial relationships are built for accountants
  • The primary channel accountants should be focusing on to build trust, familiarity and credibility in their chosen markets
  • How the buyer journey and demographic of business owners is changing how accounting firms should market
  • The two things that could happen when a prospect does a Google search for an accounting firm
  • Two practical tips for accountants when it comes to 'selling yourself'
  • The #1 source of great ideas for accountants who want to create compelling content and thought leadership
  • Encouraging words for accountants who feel they are too inexperienced or too busy to do any marketing or business development.

Grant Leboff on the Accounting Influencers podcast with BD Academy founder Rob Brown

Contact Grant here:

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About the Podcast

Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.
Accounting Voices, hosted by Rob Brown, helps decision makers and leaders in accounting and finance stay relevant, visible and vocal in a profession being reshaped by technology, private equity, regulation and shifting client expectations. Each episode interprets the trends disrupting accounting and finance such as AI, automation, M&A, talent and the move to advisory and translates them into practical insight that strengthens authority and influence.
Accounting Voices is also a platform for the wider ecosystem of networks, associations, educators, consultants, software vendors and technology experts who serve accountants and finance professionals worldwide. It extends into regular Accounting Voices networking sessions that connect this audience and amplify ideas that move the profession forward. With its international reach and long shelf life the show delivers credibility and commercial value for listeners and sponsors alike. Search for "Accounting Voices" on YouTube for all episodes and connect with Rob Brown on LinkedIn to find out more: https://www.linkedin.com/in/therobbrown

About your host

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Rob Brown

ob Brown is the creator and host of the Accounting Voices Network, a media platform that includes the flagship solo podcast Accounting Voices and the panel shows Accounting M&A and Accounting Tech. He chairs conferences, panels and virtual events worldwide and is recognised as a leading advocate for the accounting profession.

He is an accomplished speaker and authority on trust, reputation, employer brand, talent, succession, executive presence and the forces shaping the future of accounting. Rob is the author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk The Personal Brand of You has been viewed more than 400,000 times.

A former co-founder of the Accounting Influencers Roundtable, Rob now focuses on amplifying the voices of leaders, firms, networks, vendors and influencers across the global accounting ecosystem.

Outside of work he is a stroke survivor, lives with epilepsy, holds a black belt in kickboxing and is based in Nottingham, UK. He plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.