Valuable Planning & Forecasting Insights for Accountants - Accounting Voices Podcast

Episode 90

Valuable Planning & Forecasting Insights for Accountants

Published on: 20th February, 2020

Laura Landmark is the co-founder of Mantle Analytics, which offers clients business insights and reporting in real-time with integrations, budgeting, dashboards and KPIs. This driver based forecasting keeps businesses future-focused and uses technology to drive value creation. Shownotes:

  • The accounting world is in a very exciting place right now, although it's make or break for many accountancy firms
  • How good are accountants at coping with the change and disruption currently happening in their world?
  • Accountants need to be tech savvy, but more importantly to be aware of what the tech can do
  • One of the biggest challenges with tech in the accounting world is getting apps and platforms to talk to each other
  • Why automation is so important for accountants when producing reports for their clients
  • A fundamental mistake accounting firms make with tech adoption is not thinking through the strategic case for their choices
  • Too many accounting firms think they can choose and implement the necessary tech 'inhouse'
  • Clients don't always know what they want from their accountant until they meet the right one
  • Clients often say they want a proactive accountant who will support them, care about their business and guide them
  • The right technology frees up the accountant to focus on the relationship with the client
  • How technology gives accountants the power of both leverage and scale (listen to this if you don't know the difference)
  • Two great examples of how mastering the technology and reporting by bringing in experts can make life so much easier for accountants and their clients
  • 5 questions that accountants should ask themselves in trying to best serve their clients
  • Shout out to pricing genius Rhondalynn Koralak, who has been on the Accounting Influencers podcast twice before.

Laura Landmark on the Accounting Influencers podcast with BD Academy founder Rob Brown

Laura loves walking, listening to podcasts, good food and wine. A creative person, she taught herself to make jewellery and in her late teens patented hair accessories. You can reach her here...

Laura on LinkedIn

Call her on +47 40555752

Check out her website here

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Accounting Voices Podcast

About the Podcast

Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.
Accounting Voices, hosted by Rob Brown, helps decision makers and leaders in accounting and finance stay relevant, visible and vocal in a profession being reshaped by technology, private equity, regulation and shifting client expectations. Each episode interprets the trends disrupting accounting and finance such as AI, automation, M&A, talent and the move to advisory and translates them into practical insight that strengthens authority and influence.
Accounting Voices is also a platform for the wider ecosystem of networks, associations, educators, consultants, software vendors and technology experts who serve accountants and finance professionals worldwide. It extends into regular Accounting Voices networking sessions that connect this audience and amplify ideas that move the profession forward. With its international reach and long shelf life the show delivers credibility and commercial value for listeners and sponsors alike. Search for "Accounting Voices" on YouTube for all episodes and connect with Rob Brown on LinkedIn to find out more: https://www.linkedin.com/in/therobbrown

About your host

Profile picture for Rob Brown

Rob Brown

ob Brown is the creator and host of the Accounting Voices Network, a media platform that includes the flagship solo podcast Accounting Voices and the panel shows Accounting M&A and Accounting Tech. He chairs conferences, panels and virtual events worldwide and is recognised as a leading advocate for the accounting profession.

He is an accomplished speaker and authority on trust, reputation, employer brand, talent, succession, executive presence and the forces shaping the future of accounting. Rob is the author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk The Personal Brand of You has been viewed more than 400,000 times.

A former co-founder of the Accounting Influencers Roundtable, Rob now focuses on amplifying the voices of leaders, firms, networks, vendors and influencers across the global accounting ecosystem.

Outside of work he is a stroke survivor, lives with epilepsy, holds a black belt in kickboxing and is based in Nottingham, UK. He plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.