Revolutionising the Accounting Software Landscape - Accounting Voices Podcast

Episode 42

Revolutionising the Accounting Software Landscape

Published on: 21st March, 2019

Mark Edmondson

Mark Edmondson has been at the cutting edge of accounting technology for over 10 years. As a specialist in the use of technology within compliance and advisory services, he is the brainchild behind the software company Inflo.

Mark created Inflo to help firms of all sizes improve team productivity and the quality of work as well as create a stronger value proposition to increase fee income from existing and new clients. Inflo is a next-generation accounting software that offers firms of all sizes access to innovative and emerging technology. It uses data to transform accountants into trusted business advisors.

His subject matter expertise gives him a unique perspective on the profession as his team works closely with accounting firms, professional bodies, and other key stakeholders around the world to take full advantage of emerging technology trends. Shownotes:

  • The moment cloud computing became a real viable mainstream option for accountants
  • The other current and future trends accountants need to consider besides cloud computing
  • Why creative accounting is a new viable and ethical approach to business, and something all accountants should consider
  • Technology gives accounting firms a capability to offer clients something they haven’t had before, allowing them to be more innovative and more advisory in nature
  • The pitfalls for accounting firms of having a ‘point solution’ to technology and software, rather than strategic approach
  • How accounting firms can best differentiate from their competition
  • How he identified a gap in the accounting industry and co-founded Inflo to solve this
  • How traditional compliance is dying in accounting firms and what accountants can do to evolve it
  • Why selling can be awkward for accountants and how to sell without being a salesman
  • Why he hates ‘disruptor’ as a title: ‘We’re trying to enable the profession to improve with better technology and better techniques.
  • The downsides of waiting for things to improve when it comes to accountants embracing technology.

Mark has 2 little girls so he spends any free time with his family. He’s a big NFL fan, he supports the Atlanta Falcons. To check out Inflo, go to www.inflosoftware.com or to contact Mark:

Phone (44) 7780 447 277

LinkedIn: https://www.linkedin.com/in/mark-edmondson-inflo

Twitter: @Markedmondson7 and @InfloSoftware

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Serena Ryan on the BD Academy Accounting Influencers podcast with Rob BrownSerena Ryan

Shownotes prepared by Serena Ryan, digital marketing guru to accounting firms globally, and specialist Facebook ads strategist. She is founder of Serena Dot Ryan and has more than 20 years experience in customer service and professional roles. If Serena is not working or on the tennis court, she’s enjoys spending time with her family.

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About the Podcast

Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.
Accounting Voices, hosted by Rob Brown, helps decision makers and leaders in accounting and finance stay relevant, visible and vocal in a profession being reshaped by technology, private equity, regulation and shifting client expectations. Each episode interprets the trends disrupting accounting and finance such as AI, automation, M&A, talent and the move to advisory and translates them into practical insight that strengthens authority and influence.
Accounting Voices is also a platform for the wider ecosystem of networks, associations, educators, consultants, software vendors and technology experts who serve accountants and finance professionals worldwide. It extends into regular Accounting Voices networking sessions that connect this audience and amplify ideas that move the profession forward. With its international reach and long shelf life the show delivers credibility and commercial value for listeners and sponsors alike. Search for "Accounting Voices" on YouTube for all episodes and connect with Rob Brown on LinkedIn to find out more: https://www.linkedin.com/in/therobbrown

About your host

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Rob Brown

ob Brown is the creator and host of the Accounting Voices Network, a media platform that includes the flagship solo podcast Accounting Voices and the panel shows Accounting M&A and Accounting Tech. He chairs conferences, panels and virtual events worldwide and is recognised as a leading advocate for the accounting profession.

He is an accomplished speaker and authority on trust, reputation, employer brand, talent, succession, executive presence and the forces shaping the future of accounting. Rob is the author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk The Personal Brand of You has been viewed more than 400,000 times.

A former co-founder of the Accounting Influencers Roundtable, Rob now focuses on amplifying the voices of leaders, firms, networks, vendors and influencers across the global accounting ecosystem.

Outside of work he is a stroke survivor, lives with epilepsy, holds a black belt in kickboxing and is based in Nottingham, UK. He plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.