Episode 20

Disrupting the Accounting Profession with Innovative Tech

Neil Robertson has been disrupting the financial management industry his entire career. From his first sale of an accounting computer in 1979, through the PC revolution, multi-user systems, Windows accounting software, and now SaaS plug and play, Neil has been on the leading edge of financial automation for over 35 years, both in the UK and globally.

Neil invested in Compleat as CEO in 2008 (his 7th start up) with the aim to revolutionise the purchasing and accounts payable function with disruptive software. He worked as a purchase ledger clerk in his teens back in 1976 and for most businesses in the SME, very little has changed in the way organisations manage their purchasing processes, invoice capture and approval processes. Compleat is now delivering on that vision with highly disruptive applications that have redefined the entire purchasing process for the SME.

Here are the some shownotes of the interview with Neil – a great insight into what’s working and what’s coming up…

  • How the impact of Xero, Sage and QuickBooks and low-end automation has changed the accounting landscape completely.
  • Why large accounting firms tend to take a naturally conservative approach towards change
  • Accounting firms have access to a rapidly growing number of automated applications – the critical part is deciding which are relevant to their clients
  • To understand the value of an automation to a client, accountants need to communicate with them – obvious but overlooked
  • Growing firms recognise the importance of hiring millennials – they are enthusiastic towards change and understand technology
  • At least 75-80% of firms are using progressive accounting practices and are technically very strong
  • An accounting industry veteran shares his take on the big challenges for most accounting firms
  • The need for a differentiated value proposition to attract potential new clients away from their incumbent accountant
  • Do you have a compliance based proposition as opposed to a value-based proposition?
  • Some backward accounting firms have senior management who are reluctant to go paperless and to change 0 Neil shares a great example!
  • Relationship wisdom for accountants – every single engagement is an opportunity to learn something
  • MTD (Making Tax Digital) gives accounting firms the opportunity to offer clients fully automated accounting services
  • The bigger the accounting firm, the harder to drive change – smaller firms are much more dynamic in making decisions
  • The big frustration for large accounting firms is that there is never enough money, resource or time to implement all the changes needed

To contact Neil: +44 (0) 7738 724913 or on Twitter CompleatCEO or  Liked your Top 100 Club Podcast Interview with Rob Brown" target="_blank">email him directly>>

He can also be contacted at his LinkedIn page  linkedin.com/in/compleatceo

Neil is also a Liverpool FC fan – don’t hold it against him!

About the Podcast

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Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.

About your host

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Rob Brown

Rob Brown is the founder and host of the Accounting Voices Podcast, the flagship solo show of the Accounting Voices Network. Each episode offers sharp analysis and commentary on the trends, ideas and people shaping the global accounting profession.

Through this Accounting Voices Podcast, Rob helps accounting firm leaders, decision makers and professionals stay relevant and make sense of disruption in areas like AI, automation, M&A, private equity and soft skills beyond the tech. His perspective blends clarity, insight and curiosity, making complex issues relevant and practical for professionals and decision makers across accounting and finance.

He also leads two monthly panel shows, Accounting M&A and Accounting AI, which bring together senior voices to explore consolidation, strategy and the impact of technology on firms and people.

Rob is the author of the bestselling book Build Your Reputation (Wiley) and a TEDx speaker whose talk The Personal Brand of You has more than 400,000 views. Over his career he has hosted and moderated more than 1,000 conversations with accounting and fintech leaders worldwide.

Based in Nottingham UK, Rob is a stroke survivor living with epilepsy, a black belt in kickboxing, a decent chess player and an average player of four musical instruments.