Business Development Challenges for Top Accounting Firms - Accounting Voices Podcast

Episode 97

Business Development Tips for Top Accounting Firms

Published on: 9th April, 2020

Ravi Fernandez is the CEO of the Rain group UK and Ireland. His passion for development comes from a secondment early on is his career sparking an interest in how developing people can impact organisations. He has over 30 years of business experience with a focus on driving performance and growth.

Since setting up a training consulting business and being a COO at a learning and development company he has now transitioned into business growth with RAIN. Shownotes:

  • The two reasons why accounting firms must differentiate
  • Why technical competence alone is no longer enough for accountants
  • The #1 key to accounting firm growth
  • Why some accounting firms are reluctant to talk about sales
  • A better definition of selling that should excite accounting professionals
  • What accountants can learn from other industries to be more effective
  • Are accountants really open to learn strategies for business development, sales and marketing?
  • What accounting firms must do to keep up with rising client expectations
  • What stops many accounting firms from growing and gets them stuck in the comfort zone
  • The one thing that far outweighs technical aptitude for ambitions accountants
  • What good training looks like in an accounting firm
  • The most important factor in standing out as an accounting firm
  • Can taking advice from a non-accountant benefit an accounting firm?
  • The best questions for accounting firm leaders to see growth potential and current drawbacks
  • Ravi’s best words of encouragement for accounting firms and those who work in them

Ravi Fernandez on the Accounting Influencers podcast with BD Academy founder Rob Brown

In his spare time, which he has a bit more now his 3 boys are grown up, he enjoys travelling, cooking, messing about with classic and sports cars, and playing the guitar. Contact Ravi:

www.rainsalestraining.com

http://www.linkedin.com/in/ravi-fernandez-96860422

Phone number: +44 020 3239 5058

rfernandez@raingroup.com

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About the Podcast

Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.
Accounting Voices, hosted by Rob Brown, helps decision makers and leaders in accounting and finance stay relevant, visible and vocal in a profession being reshaped by technology, private equity, regulation and shifting client expectations. Each episode interprets the trends disrupting accounting and finance such as AI, automation, M&A, talent and the move to advisory and translates them into practical insight that strengthens authority and influence.
Accounting Voices is also a platform for the wider ecosystem of networks, associations, educators, consultants, software vendors and technology experts who serve accountants and finance professionals worldwide. It extends into regular Accounting Voices networking sessions that connect this audience and amplify ideas that move the profession forward. With its international reach and long shelf life the show delivers credibility and commercial value for listeners and sponsors alike. Search for "Accounting Voices" on YouTube for all episodes and connect with Rob Brown on LinkedIn to find out more: https://www.linkedin.com/in/therobbrown

About your host

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Rob Brown

ob Brown is the creator and host of the Accounting Voices Network, a media platform that includes the flagship solo podcast Accounting Voices and the panel shows Accounting M&A and Accounting Tech. He chairs conferences, panels and virtual events worldwide and is recognised as a leading advocate for the accounting profession.

He is an accomplished speaker and authority on trust, reputation, employer brand, talent, succession, executive presence and the forces shaping the future of accounting. Rob is the author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk The Personal Brand of You has been viewed more than 400,000 times.

A former co-founder of the Accounting Influencers Roundtable, Rob now focuses on amplifying the voices of leaders, firms, networks, vendors and influencers across the global accounting ecosystem.

Outside of work he is a stroke survivor, lives with epilepsy, holds a black belt in kickboxing and is based in Nottingham, UK. He plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.