Cash Flow Systems & Growth Strategies for Accounting Firms - Accounting Voices Podcast

Episode 105

Cash Flow Systems & Growth Strategies for Accounting Firms

Published on: 4th June, 2020

Ron Saharyan is an expert in sales processes/systems, hiring, scaling, and operations. He started Profit First Professionals in 2014 with Mike Michalowicz. He has since certified and taught Profit First to hundreds of accounting, bookkeeping and coaching firms globally.

Whether a newer business or a 100-year-old firm, Ron has taught firm owners how to properly experience, practice, implement, monetize and share Profit First with their customers. He is an expert in value pricing and has created the Profit First Value Pricing Curriculum. Shownotes:

  • The Profit First methodology that came out of the 'envelope budget' approach
  • A behavioral cash flow system that goes against how businesses have been taught for years
  • Two reasons why profit is so important in a business
  • Why accountants and bookkeepers are in a very strong position right now
  • Two mistakes accounting firms make which stop them from growing
  • How accounting firm business models are changing and what's driving that change
  • Why most accounting firms growing on compliance are an algorithm away from being obselete
  • The reasons why accountants are good at learning but struggle with changing and being coachable
  • Breaking down the Profit First methodology of sales-profit=expenses
  • The difference between real revenue and top line revenue in running a business
  • What's wrong with the traditional sales-expenses=profit formula
  • The biggest challenge accountants have with cash flow management
  • The vital role of empathy in changing behaviors of accountants and business owners
  • What stops accountants and bookkeepers from being more 'relatable' to their clients
  • Why it's hard for clients to switch accountants and how to unseat the incumbent firm
  • The one question accountants can ask to be much more empathetic
  • How accountants can protect their time more and avoid 'over-servicing' their clients
  • The one thing accountants must protect to grow and scale their business
  • Practical examples of 3 tier pricing for accountants and bookkeepers
  • What it actually means to scale a business on a commercial and a personal level
  • The rule of '3 and 10' when hiring and growing and how business owners get it wrong
  • What being proactive actually looks like for accountants and bookkeepers
  • The critical questions clients ask themselves in deciding whether to switch from one accountant to another
  • Why change is good and why optimism is the only mindset of any value
  • The profit management blueprint and why accountants who want to add value to clients need to embrace it
  • What will happen to the accountants who can't or won't change

Ron Saharyan of Profit First on the Accounting Influencers podcast with BD Academy founder Rob Brown

Contact Ron:

Profit First website 

Rob on LinkedIn 

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About the Podcast

Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.
Accounting Voices, hosted by Rob Brown, helps decision makers and leaders in accounting and finance stay relevant, visible and vocal in a profession being reshaped by technology, private equity, regulation and shifting client expectations. Each episode interprets the trends disrupting accounting and finance such as AI, automation, M&A, talent and the move to advisory and translates them into practical insight that strengthens authority and influence.
Accounting Voices is also a platform for the wider ecosystem of networks, associations, educators, consultants, software vendors and technology experts who serve accountants and finance professionals worldwide. It extends into regular Accounting Voices networking sessions that connect this audience and amplify ideas that move the profession forward. With its international reach and long shelf life the show delivers credibility and commercial value for listeners and sponsors alike. Search for "Accounting Voices" on YouTube for all episodes and connect with Rob Brown on LinkedIn to find out more: https://www.linkedin.com/in/therobbrown

About your host

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Rob Brown

ob Brown is the creator and host of the Accounting Voices Network, a media platform that includes the flagship solo podcast Accounting Voices and the panel shows Accounting M&A and Accounting Tech. He chairs conferences, panels and virtual events worldwide and is recognised as a leading advocate for the accounting profession.

He is an accomplished speaker and authority on trust, reputation, employer brand, talent, succession, executive presence and the forces shaping the future of accounting. Rob is the author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk The Personal Brand of You has been viewed more than 400,000 times.

A former co-founder of the Accounting Influencers Roundtable, Rob now focuses on amplifying the voices of leaders, firms, networks, vendors and influencers across the global accounting ecosystem.

Outside of work he is a stroke survivor, lives with epilepsy, holds a black belt in kickboxing and is based in Nottingham, UK. He plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.