What Accountants Can Learn from Behavioural Economics - Accounting Voices Podcast

Episode 26

What Accountants Can Learn from Behavioural Economics

Published on: 28th November, 2018

Steve Pipe  is a chartered accountant, best-selling author, dynamic speaker, and founder of the Get and Give A Million movement. His 2016 book, “The World’s Most Inspiring Accountants”, has been described as a “masterpiece”, “ground-breaking” and “desperately needed”.

His other books include “Your blueprint for a better accountancy practice”, “The UK’s best accountancy practices”, “Stress proof your business and your life” and “Better business, Better life, Better world.” He has been happily married to an accountant for over thirty years, lives in Yorkshire, plays tennis and the blues guitar very badly. Shownotes:

  • Why accountants, more than almost any other profession, can do real good in the world
  • The joy of doing the things you really love
  • Most economic thinking from the last 50 years is redundant due to the relatively new discipline of behavioural economics
  • There are two types of thinking fast (habits, gut) and slow (reasoned, analytical) and one is much more common than the other
  • 21st century accountants have a real opportunity to drive ‘right thinking’ and better decision making in their clients
  • What separates the successful from the unsuccessful accounting firms
  • Some accountants are still focused on ‘keeping the score’ – these will go out of date
  • There are downward pressure on fees accountants charge because clients don’t fully understand what they do that adds value
  • The two kinds of rewards accountants reap – emotional and financial
  • Why it’s time for the accounting profession to step up and do a better job
  • Where the opportunities lie for accountants and why many of them are missed
  • Complacency – the big enemy of accountants who want to be proactive
  • The five critical components that define proactivity for an accountant
  • The two big payoffs for being proactive with clients
  • The single biggest thing you can do to make the biggest difference in life and business
  • Why businesses and firms that do good receive huge emotional and commercial benefits
  • How much better is business when you work with people who share your values?
  • The best way to get more recommendations and testimonials from people
  • Accountants who restric themselves to what can be done at the push of a button will cease to become relevant
  • The move towards value based pricing has not gone far enough
  • What you must do to ensure 81% of clients will tell others about you
  • The key differences between value pricing and impact pricing.

Steve is super-passionate about the impact accountants can make in the world by being a ‘force for good.’ His insights here on pricing, being proactive and simply being nice are first class. To contact Steve:

LinkedIn

You can also visit his Blog or visit his  website.

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About the Podcast

Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.
Accounting Voices, hosted by Rob Brown, helps decision makers and leaders in accounting and finance stay relevant, visible and vocal in a profession being reshaped by technology, private equity, regulation and shifting client expectations. Each episode interprets the trends disrupting accounting and finance such as AI, automation, M&A, talent and the move to advisory and translates them into practical insight that strengthens authority and influence.
Accounting Voices is also a platform for the wider ecosystem of networks, associations, educators, consultants, software vendors and technology experts who serve accountants and finance professionals worldwide. It extends into regular Accounting Voices networking sessions that connect this audience and amplify ideas that move the profession forward. With its international reach and long shelf life the show delivers credibility and commercial value for listeners and sponsors alike. Search for "Accounting Voices" on YouTube for all episodes and connect with Rob Brown on LinkedIn to find out more: https://www.linkedin.com/in/therobbrown

About your host

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Rob Brown

ob Brown is the creator and host of the Accounting Voices Network, a media platform that includes the flagship solo podcast Accounting Voices and the panel shows Accounting M&A and Accounting Tech. He chairs conferences, panels and virtual events worldwide and is recognised as a leading advocate for the accounting profession.

He is an accomplished speaker and authority on trust, reputation, employer brand, talent, succession, executive presence and the forces shaping the future of accounting. Rob is the author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk The Personal Brand of You has been viewed more than 400,000 times.

A former co-founder of the Accounting Influencers Roundtable, Rob now focuses on amplifying the voices of leaders, firms, networks, vendors and influencers across the global accounting ecosystem.

Outside of work he is a stroke survivor, lives with epilepsy, holds a black belt in kickboxing and is based in Nottingham, UK. He plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.