The Role Accountants Play in the World of E-Commerce - Accounting Voices Podcast

Episode 52

The Role Accountants Play in the World of E-Commerce

Published on: 30th May, 2019

Ali Miller

Alan Wilson is the CEO and founder of Expandly – an eCommerce SaaS solution that is helping accountants across the globe. An entrepreneur in all sense of the word, Alan spends much of his spare time helping out other budding businesses – advising on pitches and investment at accelerator programs including Natwest and Barclays.

Ali Miller is Expandly’s sales director and was one of the first employees at Xero UK. After months of pestering (and bordering stalking) Ali finally succumbed to Alan’s plan that he join the Expandly team (and its foosball table league) as sales director. The rest, they say, is history. Shownotes:

  • The accounting profession is transforming, with almost every business being a digital business
  • How the ‘big three’ of Xero, Sage and QUickbooks are helping to drive the digital evolution
  • MTD is a once in a lifetime opportunity to get everyone online
  • Expandly gives e-commerce sellers the ability to sell on multiple channels no matter what they’re size and get live reporting
  • E-commerce is remote selling and is a lot more than just Amazon and ebay Alan Wilson on the BD Academy Accounting Influencers podcast with Rob BrownAlan Wilson
  • Expandly acts as the glue between e-commerce businesses and platforms like Xero
  • How e-commerce is rapidly changing the way we live and do business
  • The immediacy of e-commerce means people are less bothered about going to buy things on the high street
  • 73% of shoppers buy from multiple channels, although Amazon dominate the market
  • It’s not just the big retailers that sell online – everyone can do it and make good money from it
  • Turnover for e-commerce clients is really high and such businesses really need accountants
  • Some accounting firms really go after e-commerce clients and do well, but others shy away from the complexities
  • E-commerce businesses are much more likely to thrive if they have an accountant who understands the industry
  • The progressive accounting firms who get the cloud and advisory are the ones able to add massive value to their clients
  • The biggest pain point for accountants working with is the sheer volume of transactions
  • The e-commerce market is largely uncatered for by accounting firms
  • The ability to make decisions at speed separates the good accounting firms from the great ones
  • Accounting firms who are on the cloud and understand the ecosystem around it are best placed to offer insight to clients
  • There are 25m global e-commerce businesses or merchants, with 3m really serious players, generating $4tn in sales and growing in double figures
  • Only 15-17% of businesses are online, so e-commerce is only going to get bigger
  • When businesses know how they’re doing ‘in the moment’ it can be much more successful.

'The progressive #accounting firms who get the cloud and advisory are the ones able to add massive value to their clients' says @expandly & @alimillerlive on the Accounting Influencers #Podcast #accountants #accountex…

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Alan Wilson and Ali Miller on the BD Academy Accounting Influencers podcast with Rob Brown

Alan is a Rangers-supporting Scotsman whose pastimes include visiting North Korea and Chernobyl. Interesting facts and claims to fame? Alan’s visited 60 countries, has run two marathons (before they got popular) and twice in his kilt. Ali was England’s under 18’s basketball captain – a story he loves to remind the team when slam dunking the office basketball. www.expandly.com

Ali on Twitter

Alan on Twitter

Alan on LinkedIn

Ali on LinkedIn

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About the Podcast

Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.
Accounting Voices, hosted by Rob Brown, helps decision makers and leaders in accounting and finance stay relevant, visible and vocal in a profession being reshaped by technology, private equity, regulation and shifting client expectations. Each episode interprets the trends disrupting accounting and finance such as AI, automation, M&A, talent and the move to advisory and translates them into practical insight that strengthens authority and influence.
Accounting Voices is also a platform for the wider ecosystem of networks, associations, educators, consultants, software vendors and technology experts who serve accountants and finance professionals worldwide. It extends into regular Accounting Voices networking sessions that connect this audience and amplify ideas that move the profession forward. With its international reach and long shelf life the show delivers credibility and commercial value for listeners and sponsors alike. Search for "Accounting Voices" on YouTube for all episodes and connect with Rob Brown on LinkedIn to find out more: https://www.linkedin.com/in/therobbrown

About your host

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Rob Brown

ob Brown is the creator and host of the Accounting Voices Network, a media platform that includes the flagship solo podcast Accounting Voices and the panel shows Accounting M&A and Accounting Tech. He chairs conferences, panels and virtual events worldwide and is recognised as a leading advocate for the accounting profession.

He is an accomplished speaker and authority on trust, reputation, employer brand, talent, succession, executive presence and the forces shaping the future of accounting. Rob is the author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk The Personal Brand of You has been viewed more than 400,000 times.

A former co-founder of the Accounting Influencers Roundtable, Rob now focuses on amplifying the voices of leaders, firms, networks, vendors and influencers across the global accounting ecosystem.

Outside of work he is a stroke survivor, lives with epilepsy, holds a black belt in kickboxing and is based in Nottingham, UK. He plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.