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The Double-Edged Sword of AI in Accounting

In this episode of The Accounting Voices Podcast, Rob Brown talks with Ian Gregory, CTO of AdvanceTrack Outsourcing, about how artificial intelligence is reshaping the accounting profession. They explore where to start with AI, how to protect client data, what skills accountants need for the future, and why process excellence must come before automation. Ian’s insights bridge technology, talent and trust essential listening for firm leaders planning the next phase of change.

Key Takeaways:

- AI adoption starts small and practical, not theoretical.

- Security and trust are top priorities before automation.

- Simplify broken processes before digitising them.

- Critical thinking and communication skills are rising in value.

- The career ladder is shifting from pyramid to diamond.

- Advisory and assurance work will define the future accountant.


Killer Quotes:

- “If your workflows are messy, AI will multiply the mess.”

- “Process before automation control, simplify, then digitise.”

- “AI supports people; people supervise AI.”

- “Compliance is commoditised. Trust is the differentiator.”

-"The accountant’s job is shifting from preparer to protector.”


The Accounting Voices Podcast is part of the Accounting Voices Network helping accountants stay relevant, influential and ready for the future.


You can watch this on YouTube here: https://youtu.be/rgnbuR61T2E

Come and join our Accounting Voices Collective on Linkedin to find out more about our shows and virtual networking events: https://www.linkedin.com/company/accounting-voices

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The Accounting Voices Podcast serves accounting firm leaders, managers and partners looking to build their executive presence, influence and credibility both internally and externally. Host Rob Brown delivers insights to help professionals strengthen their personal brand, stay informed about industry changes and navigate disruptive forces affecting accounting business models and trends. Check out the show on your preferred podcast app or platform, or go to the Accounting Voices YouTube channel for all of the episodes in video format. https://www.youtube.com/@accountingvoices

Rob works with consultants/experts in the accounting space via personal interviews to create video snippets and thought leadership pieces. If you have success stories, valued expertise or a brand that needs amplifying, but lack the time to create thought leadership or video content, chat with Rob on LinkedIn: https://www.linkedin.com/in/therobbrown

If you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore.

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About the Podcast

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Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.

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About your host

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Rob Brown

Rob Brown is the founder and host of the Accounting Voices Podcast, the flagship solo show of the Accounting Voices Network. Each episode offers sharp analysis and commentary on the trends, ideas and people shaping the global accounting profession.

Through this Accounting Voices Podcast, Rob helps accounting firm leaders, decision makers and professionals stay relevant and make sense of disruption in areas like AI, automation, M&A, private equity and soft skills beyond the tech. His perspective blends clarity, insight and curiosity, making complex issues relevant and practical for professionals and decision makers across accounting and finance.

He also leads two monthly panel shows, Accounting M&A and Accounting AI, which bring together senior voices to explore consolidation, strategy and the impact of technology on firms and people.

Rob is the author of the bestselling book Build Your Reputation (Wiley) and a TEDx speaker whose talk The Personal Brand of You has more than 400,000 views. Over his career he has hosted and moderated more than 1,000 conversations with accounting and fintech leaders worldwide.

Based in Nottingham UK, Rob is a stroke survivor living with epilepsy, a black belt in kickboxing, a decent chess player and an average player of four musical instruments.