Episode 21

The Future of Accounting Qualifications: Brian Hock

Published on: 26th June, 2023

"The Future of Accounting Qualifications: Brian Hock."

Host Rob Brown welcomes guest Brian Hock, a seasoned accounting professional with expertise in training and certifications. Brian shares his journey from auditing to establishing his own successful training company. He discusses how accounting certifications have changed over the years, driven by evolving standards and the significant influence of technology.

Brian emphasises the role of technology in transforming the accountant's role, particularly in data utilisation, auditing, and management decision-making. He highlights the need for certifications to adapt to these changes and equip aspiring professionals with the necessary skills to navigate and leverage technology effectively. Brian also reflects on his experience working with talented students preparing for the CPA exam.

The conversation briefly touches on the geopolitical situation between Russia and Ukraine, with Brian expressing concerns about the misrepresentation of the Russian government and the impact on global supply chains. Lastly, he discusses the current state of American politics and the importance of shared values and the need for open dialogue and compromise.

Overall, this episode provides valuable insights into the evolving landscape of accounting certifications, the influence of technology, and the challenges and opportunities accounting professionals face in today's interconnected world.

Brian Hock is the President of HOCK International, a global leader in professional accounting and finance certifications. With strong expertise in small business and international business in regions like the Middle East, India, and Eastern Europe, Brian has helped countless professionals achieve their certification goals.

Having founded HOCK Training in Moscow in 2000, Brian initially focused on live course training for the CMA, CPA, and CIA exams. Recognizing the need for comprehensive study materials, he established HOCK International in 2003, providing candidates worldwide with high-quality study materials that prioritize clear explanations and practical examples.

Brian holds Bachelor's degrees in Accountancy and History from Miami University, Oxford, OH. His extensive experience includes working with prestigious firms such as Price Waterhouse, ATC International, and Arthur Andersen.

Based in Columbus, OH, Brian resides with his wife and three children. With a passion for online education and a drive to empower aspiring professionals, Brian continues to impact accounting and finance certifications significantly.

https://www.hockinternational.com/

https://hockstream.com/

https://www.cma720.com/

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The Accounting Influencers Podcast drops every Monday to accounting professionals, finance specialists, software vendors, tech providers and influencers across 150 countries in the accountancy, CPA and bookkeeping space. To participate in our international virtual speed networking events for the accounting community, go to https://accountinginfluencers.com/events and book your place at the next gathering. Great to build your personal brand and make valuable industry connections.

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You can watch this episode and more on our YouTube Channel

https://www.youtube.com/@accountinginfluencers

Join the Accounting Influencers community and get invitations to our international speed networking events to build your personal brand and network in the accounting, finance and tech world: https://www.linkedin.com/company/accountinginfluencers

For videos of all podcast interviews and bonus video content: https://bit.ly/AI-youtube

Thanks to our sponsors:

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If you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore.

https://www.linkedin.com/in/therobbrown

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About the Podcast

Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.
Accounting Voices, hosted by Rob Brown, helps decision makers and leaders in accounting and finance stay relevant, visible and vocal in a profession being reshaped by technology, private equity, regulation and shifting client expectations. Each episode interprets the trends disrupting accounting and finance such as AI, automation, M&A, talent and the move to advisory and translates them into practical insight that strengthens authority and influence.
Accounting Voices is also a platform for the wider ecosystem of networks, associations, educators, consultants, software vendors and technology experts who serve accountants and finance professionals worldwide. It extends into regular Accounting Voices networking sessions that connect this audience and amplify ideas that move the profession forward. With its international reach and long shelf life the show delivers credibility and commercial value for listeners and sponsors alike. Search for "Accounting Voices" on YouTube for all episodes and connect with Rob Brown on LinkedIn to find out more: https://www.linkedin.com/in/therobbrown

About your host

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Rob Brown

ob Brown is the creator and host of the Accounting Voices Network, a media platform that includes the flagship solo podcast Accounting Voices and the panel shows Accounting M&A and Accounting Tech. He chairs conferences, panels and virtual events worldwide and is recognised as a leading advocate for the accounting profession.

He is an accomplished speaker and authority on trust, reputation, employer brand, talent, succession, executive presence and the forces shaping the future of accounting. Rob is the author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk The Personal Brand of You has been viewed more than 400,000 times.

A former co-founder of the Accounting Influencers Roundtable, Rob now focuses on amplifying the voices of leaders, firms, networks, vendors and influencers across the global accounting ecosystem.

Outside of work he is a stroke survivor, lives with epilepsy, holds a black belt in kickboxing and is based in Nottingham, UK. He plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.