Episode 24

What Works for Accountants on Turning Intentions into Action

Episode 24. In today's practical episode, Rob & Martin offer up practical advice and tips for accounting practitioners on "What Works for Accountants on Turning Intentions into Action." Good ideas and thought-out plans are easy. It's the execution and implementation that accountants struggle with, until they start using these tips.

Key takeaways from this episode include:

✓ why many accounting practitioners are technically smart but still struggling to upskill in other basic areas of professional competence

✓ why action trumps training when it comes to growing accounting firms

✓ shout out to David Maister, author of Trusted Advisor, Managing the Professional Services Firm and Strategy & the Fat Smoker

✓ why it is easier for so many comfortable or complacent accountants to do nothing than to stretch themselves

✓ the secret formula for progress in accountancy practice growth

✓ why it's not a coincidence that accountants who prioritise pipeline win the best clients with the best fees and the most interesting work

✓ the impact of small, incremental steps, and an example of one simple thing an accountant could do to win more business

✓ why it's difficult for accountants to be growth-minded when work traditionally 'lands on their lap'

✓ the power for accountants of making just one phone call to make something good happen

✓ the many things accountants and CPAs can do with their discretionary, non-chargeable time to create more career and business opportunities

✓ a simple refutation of the 'I don't have time' excuse offered by many accounting professionals

✓ free download for listeners: "A 5 Step Plan for Accountants to Create New Growth Opportunities" https://accountinginfluencers.com/growth-opportunities-accountants

✓ 5 simple but effective things to do every day to create significant new career opportunities, greater influence, a better network and new business conversations

✓ the futility of strategising and planning big things but not actually doing anything about it

NOTE TO LISTENERS:

The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.

Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.

Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.

Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.

Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.

Martin and Rob love to hear from the show's 20,000 unique listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues.

Next Episode All Episodes Previous Episode

About the Podcast

Show artwork for Accounting Voices Podcast
Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.

Listen for free

About your host

Profile picture for Rob Brown

Rob Brown

Rob Brown is the founder and host of the Accounting Voices Podcast, the flagship solo show of the Accounting Voices Network. Each episode offers sharp analysis and commentary on the trends, ideas and people shaping the global accounting profession.

Through this Accounting Voices Podcast, Rob helps accounting firm leaders, decision makers and professionals stay relevant and make sense of disruption in areas like AI, automation, M&A, private equity and soft skills beyond the tech. His perspective blends clarity, insight and curiosity, making complex issues relevant and practical for professionals and decision makers across accounting and finance.

He also leads two monthly panel shows, Accounting M&A and Accounting AI, which bring together senior voices to explore consolidation, strategy and the impact of technology on firms and people.

Rob is the author of the bestselling book Build Your Reputation (Wiley) and a TEDx speaker whose talk The Personal Brand of You has more than 400,000 views. Over his career he has hosted and moderated more than 1,000 conversations with accounting and fintech leaders worldwide.

Based in Nottingham UK, Rob is a stroke survivor living with epilepsy, a black belt in kickboxing, a decent chess player and an average player of four musical instruments.