Episode 32

Accountancy Extinction - Are Accountants Surplus to Requirements?

Published on: 19th October, 2021

Episode 32. In today's news episode, the Accounting Influencers Podcast examines the move by some fintech vendors to bypass accountants to deal directly with their clients and control their data.

Key shownotes include:

◆ The thinking behind some software vendors selling their wares directly to the business owners and cutting out the accountant

◆ How the message to business owners has moved from implicit to more explicit 'get rid of your accountant'

◆ The wrongs done to clients by their accountants that some fintech companies are trying to take advantage of

◆ Why more powerful and highly resourced software vendors have the means to change the marketing narrative about accounting firms

◆ How more direct and persistent 'you don't need an accountant' messages gradually convince accounting clients of a potentially new truth

◆ The folly for business owners of being duped by software sellers into thinking they do not need a professional accountant

◆ Why price sensitivity in compliance will always hurt accountants, meaning they need to step up with advisory services

◆ What accountants and accountancy firms must start doing in conversations with their business clients to remain relevant and needed

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About the Podcast

Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.
Accounting Voices, hosted by Rob Brown, helps decision makers and leaders in accounting and finance stay relevant, visible and vocal in a profession being reshaped by technology, private equity, regulation and shifting client expectations. Each episode interprets the trends disrupting accounting and finance such as AI, automation, M&A, talent and the move to advisory and translates them into practical insight that strengthens authority and influence.
Accounting Voices is also a platform for the wider ecosystem of networks, associations, educators, consultants, software vendors and technology experts who serve accountants and finance professionals worldwide. It extends into regular Accounting Voices networking sessions that connect this audience and amplify ideas that move the profession forward. With its international reach and long shelf life the show delivers credibility and commercial value for listeners and sponsors alike. Search for "Accounting Voices" on YouTube for all episodes and connect with Rob Brown on LinkedIn to find out more: https://www.linkedin.com/in/therobbrown

About your host

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Rob Brown

ob Brown is the creator and host of the Accounting Voices Network, a media platform that includes the flagship solo podcast Accounting Voices and the panel shows Accounting M&A and Accounting Tech. He chairs conferences, panels and virtual events worldwide and is recognised as a leading advocate for the accounting profession.

He is an accomplished speaker and authority on trust, reputation, employer brand, talent, succession, executive presence and the forces shaping the future of accounting. Rob is the author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk The Personal Brand of You has been viewed more than 400,000 times.

A former co-founder of the Accounting Influencers Roundtable, Rob now focuses on amplifying the voices of leaders, firms, networks, vendors and influencers across the global accounting ecosystem.

Outside of work he is a stroke survivor, lives with epilepsy, holds a black belt in kickboxing and is based in Nottingham, UK. He plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.