Episode 31

The Extinction of Accountants & Tips for Accounting Firm Lead Generation

Published on: 18th October, 2021

Episode 31. On this week’s Accounting Influencers Podcast:

➜ News - Martin & Rob discuss "Accountancy Extinction - Are Accountants Surplus to Requirements?" This in the light of recent plays by big software vendors to 'bypass the accountant' and own their clients by trying to make the practitioner irrelevant. Bold but feasible?

➜ Guest Interview Highlights: Henry Waddilove (MD at Novus Business Connections) talks to Rob about the two warning signs in accounting firms that mean external help is needed to create appointments, the most common approaches accounting leaders have to work with their marketing teams and why Why referrals are not always the best source of new business for accountants. Plus lots more.

➜ Rob & Martin offer up practical advice and tips for accounting practitioners on "Here's What Works on Lead Generation & Prospecting New Accounting Clients." With growth being on the agenda of most accounting firms, the need to start conversations with potential new clients in a virtual world has never been more important.

➜ Expert Interview Highlights: Will Farnell (Bestselling Author - The Digital Firm) talks to Rob about who leads the world in digital cloud adoption, why many accountancy firms who claim to be digital are actually just 'playing at it' and the key drivers of digital transformation in accountancy practices. Plus a lot more.

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About the Podcast

Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.
Accounting Voices, hosted by Rob Brown, helps decision makers and leaders in accounting and finance stay relevant, visible and vocal in a profession being reshaped by technology, private equity, regulation and shifting client expectations. Each episode interprets the trends disrupting accounting and finance such as AI, automation, M&A, talent and the move to advisory and translates them into practical insight that strengthens authority and influence.
Accounting Voices is also a platform for the wider ecosystem of networks, associations, educators, consultants, software vendors and technology experts who serve accountants and finance professionals worldwide. It extends into regular Accounting Voices networking sessions that connect this audience and amplify ideas that move the profession forward. With its international reach and long shelf life the show delivers credibility and commercial value for listeners and sponsors alike. Search for "Accounting Voices" on YouTube for all episodes and connect with Rob Brown on LinkedIn to find out more: https://www.linkedin.com/in/therobbrown

About your host

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Rob Brown

ob Brown is the creator and host of the Accounting Voices Network, a media platform that includes the flagship solo podcast Accounting Voices and the panel shows Accounting M&A and Accounting Tech. He chairs conferences, panels and virtual events worldwide and is recognised as a leading advocate for the accounting profession.

He is an accomplished speaker and authority on trust, reputation, employer brand, talent, succession, executive presence and the forces shaping the future of accounting. Rob is the author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk The Personal Brand of You has been viewed more than 400,000 times.

A former co-founder of the Accounting Influencers Roundtable, Rob now focuses on amplifying the voices of leaders, firms, networks, vendors and influencers across the global accounting ecosystem.

Outside of work he is a stroke survivor, lives with epilepsy, holds a black belt in kickboxing and is based in Nottingham, UK. He plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.