21st Century Marketing Strategies for Top Accounting Firms - Accounting Voices Podcast

Episode 103

21st Century Marketing Strategies for Top Accounting Firms

Published on: 21st May, 2020

James Molfetas is a chartered accountant who left the accounting profession in 2011 to concentrate on internet marketing. Today he coaches accountants how to get a minimum of 2 new clients every month by using his proprietary “Regular Accounting Client Blueprint”. James is the CEO and Founder of the training sand sales funnel implementation company, Regular Clients.

James in an international number one best-selling author of marketing books helping accountants to get more clients and sell more products and services by leveraging the internet. In his 30-year financial career, he was a financial director in both private and listed companies as well as a partner in a small 3-partner audit practice. Shownotes:

  • "If your accounting firm is not on the internet, you'll be out of business"
  • How the internet has changed the game for how accountants and accounting firms market themselves
  • The first thing a buyer or prospect will do if they want a new accountant or advisor
  • The trap of compliance - it might be where the money is for many accountants, but it's actually just a commodity
  • How digital disruption has hit the accounting profession harder than any most others
  • The important things accountants must do in today's competitive marketplace
  • How the cloud has given accountants a new lease of life, even though it presents an even bigger problem for them
  • Why it's actually easier for an accountant or accounting firm to differentiate themselves than ever before
  • The vastly different attitudes to the internet with older and younger accountants
  • How bookkeepers are taking over what more qualified accountants used to do, with drastic consequences for accounting firms who do not evolve
  • The increasing trend of accounting firms putting their prices on their website
  • The number one reason accountants must move into the cloud and prioritise advisory
  • True or false - some accountants don't even talk to clients face to face any more?
  • What accountants must to to reduce the cost of new client acquisition
  • The big problem accounting firms have when they rely on word of mouth for new business
  • Why accountants are at a disadvantage to other professions when it comes to their professional qualifications
  • The downsides for accountants if they are not prepared to niche or specialise in targeting certain clients
  • Tips for accountants who need to help prospects switch from their incumbent advisors
  • The critical factor that is making clients more likely to switch accounting firms
  • What should be the ultimate goal when accounting firms source a new clients online
  • Why for most accountants, LinkedIn is the natural digital platform to be on

James Molfetas on the Accounting Influencers podcast with BD Academy founder Rob Brown

When he's not working, James loves performing magic tricks for his two kids. He also used to be a provincial chess player in his youth.

Contact James:

James' website 

James on LinkedIn 

Email James

Phone number: 2711 - 452 - 5682

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About the Podcast

Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.
Accounting Voices, hosted by Rob Brown, helps decision makers and leaders in accounting and finance stay relevant, visible and vocal in a profession being reshaped by technology, private equity, regulation and shifting client expectations. Each episode interprets the trends disrupting accounting and finance such as AI, automation, M&A, talent and the move to advisory and translates them into practical insight that strengthens authority and influence.
Accounting Voices is also a platform for the wider ecosystem of networks, associations, educators, consultants, software vendors and technology experts who serve accountants and finance professionals worldwide. It extends into regular Accounting Voices networking sessions that connect this audience and amplify ideas that move the profession forward. With its international reach and long shelf life the show delivers credibility and commercial value for listeners and sponsors alike. Search for "Accounting Voices" on YouTube for all episodes and connect with Rob Brown on LinkedIn to find out more: https://www.linkedin.com/in/therobbrown

About your host

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Rob Brown

ob Brown is the creator and host of the Accounting Voices Network, a media platform that includes the flagship solo podcast Accounting Voices and the panel shows Accounting M&A and Accounting Tech. He chairs conferences, panels and virtual events worldwide and is recognised as a leading advocate for the accounting profession.

He is an accomplished speaker and authority on trust, reputation, employer brand, talent, succession, executive presence and the forces shaping the future of accounting. Rob is the author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk The Personal Brand of You has been viewed more than 400,000 times.

A former co-founder of the Accounting Influencers Roundtable, Rob now focuses on amplifying the voices of leaders, firms, networks, vendors and influencers across the global accounting ecosystem.

Outside of work he is a stroke survivor, lives with epilepsy, holds a black belt in kickboxing and is based in Nottingham, UK. He plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.