How Accountants Can Be More Trusted, Credible & Memorable - Accounting Voices Podcast

Episode 102

How Accountants Can Be More Trusted, Credible & Memorable

Published on: 14th May, 2020

Nathan Littleton is a marketer, professional speaker and author who specialises in helping businesses to grow by attracting and winning more customers.

Having started his first business at the age of just 12, he has become one of the UK’s best and brightest young business figures, with more experience than most people twice his age. More than a decade on, he’s worked with thousands of businesses across the UK and around the world to transform their online marketing and help them to generate better results.

Each year he sends more than a million emails on behalf of his clients, and his proven track record has led to him working with businesses ranging from small accountancy firms to international franchises. As an in-demand conference speaker, he also speaks regularly on different aspects of online marketing.

Shownotes:

  • The big difference between accounting firms and other businesses
  • Why accounting firms struggle to differentiate themselves against their competition
  • The consequences of lower trust for accountancy firms, particularly with lost revenues
  • The factors that make an accounting brand more credible and believable
  • The power of shareable client experiences to build credibility for accounting firms
  • How word of mouth has changed over the years, especially with the online world
  • How advertising saturation makes it hard for accounting firms to market themselves
  • Few accounting firms personalise their client experience and thus don't make them feel special
  • The power of personalisation to increase word of mouth in accounting clients
  • Does your waiting room experience make or break what clients are saying about your accountancy firm?
  • Following processes can sometimes go against a memorable client experience for accountants
  • The need for accountants to take risks to be more memorable and credible with their clients
  • The importance of keeping promises to develop high levels of trust and loyalty
  • The critical ingredient that makes a referral much easier to make for an accounting client
  • What to do as an accounting firm when your competition make the same claims as you
  • The role of the 'red box' in giving accounting firms a competitive edge
  • Identifying the critical touch points in the accounting firm customer or client journey
  • A very simple thing that takes massive advantage of critical moments of truth with clients
  • The power of lifetime client value in accounting firm success

 

Nathan Littleton on the Accounting Influencers podcast with BD Academy founder Rob Brown

Contact Nathan:

Nathan's website 

Nathan on LinkedIn 

Email Nathan

Nathan on Twitter

Phone number: 07708029038

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About the Podcast

Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.
Accounting Voices, hosted by Rob Brown, helps decision makers and leaders in accounting and finance stay relevant, visible and vocal in a profession being reshaped by technology, private equity, regulation and shifting client expectations. Each episode interprets the trends disrupting accounting and finance such as AI, automation, M&A, talent and the move to advisory and translates them into practical insight that strengthens authority and influence.
Accounting Voices is also a platform for the wider ecosystem of networks, associations, educators, consultants, software vendors and technology experts who serve accountants and finance professionals worldwide. It extends into regular Accounting Voices networking sessions that connect this audience and amplify ideas that move the profession forward. With its international reach and long shelf life the show delivers credibility and commercial value for listeners and sponsors alike. Search for "Accounting Voices" on YouTube for all episodes and connect with Rob Brown on LinkedIn to find out more: https://www.linkedin.com/in/therobbrown

About your host

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Rob Brown

ob Brown is the creator and host of the Accounting Voices Network, a media platform that includes the flagship solo podcast Accounting Voices and the panel shows Accounting M&A and Accounting Tech. He chairs conferences, panels and virtual events worldwide and is recognised as a leading advocate for the accounting profession.

He is an accomplished speaker and authority on trust, reputation, employer brand, talent, succession, executive presence and the forces shaping the future of accounting. Rob is the author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk The Personal Brand of You has been viewed more than 400,000 times.

A former co-founder of the Accounting Influencers Roundtable, Rob now focuses on amplifying the voices of leaders, firms, networks, vendors and influencers across the global accounting ecosystem.

Outside of work he is a stroke survivor, lives with epilepsy, holds a black belt in kickboxing and is based in Nottingham, UK. He plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.