Digital Marketing Success Strategies for Accounting Firms - Accounting Voices Podcast

Episode 114

Digital Marketing Success Strategies for Accounting Firms

Published on: 6th August, 2020

MC Carter is the CEO of digital marketing agency, Practice Paradox. Dubbed “the father of modern marketing for accountants”, MC is the pioneer, globally, in advising accountants about modern marketing including blogging and social media. Since founding Practice Paradox in 2009, MC has guided the growth strategies of hundreds of now very successful accounting firms, globally. Shownotes:

  • Despite downward pressure on compliance, still not many accounting firms want to do the non-compliance advisory services
  • It's counter-intuitive, but accounting should revolve more around people than numbers
  • The big problem for the accountants who say they're proactive but are really not
  • FFAM - the secret weapon for accountants who want more advisory business
  • A very practical definition for advisory that should help accountants sell it better
  • Why compliance will never be dead, and how the compliance vz advisory debate is not helpful for accountants
  • The reason why accountants struggle so much with marketing
  • How accountants can overcome their aversion to sales and marketing
  • Beware the 'pony-tail' marketers and silver bullet vendors who sell the wrong things to accountants
  • What makes marketing such a challenge in any business
  • Calling out software, tech and marketing vendors who don't always have the accountant's best interests
  • The biggest mistakes accountants and accounting firms make with their marketing
  • The 3 traits of accountants and accounting firms who really get marketing right
  • The problem with most of the content that accounting firms put out
  • Getting into the mind of a small business client - why it's like being a parent
  • What progressive accounting firms do that most others don't when it comes to marketing and growth
  • How marketing has changed over the years, particularly with the era of digital
  • The dangers of 'interruption marketing' that many accounting firms rely on
  • The critical feature of 'inbound' marketing methods that attract leads to your accounting firm
  • The key challenge for most accounting firms in resourcing their marketing efforts
  • The myth of the 'full-stack marketer' who is good at every marketing specialties
  • What accounting firms should NOT do first when wanting to push marketing and generate leads
  • Why most accounting firms fail to give a strong brief to their marketing function or advisors
  • The three essential things required to bring about lasting change in any area of your life
  • Google 'the professionalism paradox' and find out why boring branding hurts accountants
  • Why accountants are the true trusted advisor for businesses in these troubled times

MC Carter on the Accounting Influencers podcast with BD Academy founder Rob Brown

When not working, MC plays cricket and lives a barefoot beach lifestyle with wife Isabella, teenage son Ned, daughter Milly and dog Jimmy in Queensland, Australia. Contact MC here:

Website and blog

LinkedIn

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About the Podcast

Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.
Accounting Voices, hosted by Rob Brown, helps decision makers and leaders in accounting and finance stay relevant, visible and vocal in a profession being reshaped by technology, private equity, regulation and shifting client expectations. Each episode interprets the trends disrupting accounting and finance such as AI, automation, M&A, talent and the move to advisory and translates them into practical insight that strengthens authority and influence.
Accounting Voices is also a platform for the wider ecosystem of networks, associations, educators, consultants, software vendors and technology experts who serve accountants and finance professionals worldwide. It extends into regular Accounting Voices networking sessions that connect this audience and amplify ideas that move the profession forward. With its international reach and long shelf life the show delivers credibility and commercial value for listeners and sponsors alike. Search for "Accounting Voices" on YouTube for all episodes and connect with Rob Brown on LinkedIn to find out more: https://www.linkedin.com/in/therobbrown

About your host

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Rob Brown

ob Brown is the creator and host of the Accounting Voices Network, a media platform that includes the flagship solo podcast Accounting Voices and the panel shows Accounting M&A and Accounting Tech. He chairs conferences, panels and virtual events worldwide and is recognised as a leading advocate for the accounting profession.

He is an accomplished speaker and authority on trust, reputation, employer brand, talent, succession, executive presence and the forces shaping the future of accounting. Rob is the author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk The Personal Brand of You has been viewed more than 400,000 times.

A former co-founder of the Accounting Influencers Roundtable, Rob now focuses on amplifying the voices of leaders, firms, networks, vendors and influencers across the global accounting ecosystem.

Outside of work he is a stroke survivor, lives with epilepsy, holds a black belt in kickboxing and is based in Nottingham, UK. He plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.