Tips for Accountants to Charge What They’re Worth - Accounting Voices Podcast

Episode 113

Tips for Accountants to Charge What They’re Worth

Published on: 30th July, 2020

Vanessa Ugatti is the author of ‘True Worth’. She helps financial and legal professionals to create a solid foundation to take charge and get paid what they are worth confidently, while creating a healthier work-life balance. Shownotes:

  • Why professional people sometimes struggle with being coached and taking on new ways of thinking
  • Why professional development for accountants is a lifelong process that never really stops
  • The downsides for accountants of not charging what they are worth
  • What might lead an accountant to be resentful of their clients
  • The need for a balance between low and high charge-out rates for accounting professionals
  • The dangers of getting promoted in causing problems with what you charge
  • What leads some accountants to under-servicing or over-charging clients
  • Why accounting firms are reluctant to get rid of those poor 'category D' clients
  • The danger for accountants of underestimating fixed fee work
  • What a garage servicing cars can teach accountants about scope creep
  • The proper definition of self-worth when it comes to pricing and accountants
  • How a lack of self worth is similar to imposter syndrome which affects many professionals
  • How to strike a balance between value pricing and time sheets
  • The biggest problems accountants have when it comes to charging fees
  • What leads accountants to underestimating their worth and undervalue themselves
  • The one thing that keeps accountants stuck in old behaviors and ways of thinking

When she’s not working, Vanessa is a great believer in practising what she preaches so incorporates daily meditation and exercise into her schedule. In normal times, live music, restaurants and travel are also important ways for her to enjoy life. You can reach her here...

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About the Podcast

Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.
Accounting Voices, hosted by Rob Brown, helps decision makers and leaders in accounting and finance stay relevant, visible and vocal in a profession being reshaped by technology, private equity, regulation and shifting client expectations. Each episode interprets the trends disrupting accounting and finance such as AI, automation, M&A, talent and the move to advisory and translates them into practical insight that strengthens authority and influence.
Accounting Voices is also a platform for the wider ecosystem of networks, associations, educators, consultants, software vendors and technology experts who serve accountants and finance professionals worldwide. It extends into regular Accounting Voices networking sessions that connect this audience and amplify ideas that move the profession forward. With its international reach and long shelf life the show delivers credibility and commercial value for listeners and sponsors alike. Search for "Accounting Voices" on YouTube for all episodes and connect with Rob Brown on LinkedIn to find out more: https://www.linkedin.com/in/therobbrown

About your host

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Rob Brown

ob Brown is the creator and host of the Accounting Voices Network, a media platform that includes the flagship solo podcast Accounting Voices and the panel shows Accounting M&A and Accounting Tech. He chairs conferences, panels and virtual events worldwide and is recognised as a leading advocate for the accounting profession.

He is an accomplished speaker and authority on trust, reputation, employer brand, talent, succession, executive presence and the forces shaping the future of accounting. Rob is the author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk The Personal Brand of You has been viewed more than 400,000 times.

A former co-founder of the Accounting Influencers Roundtable, Rob now focuses on amplifying the voices of leaders, firms, networks, vendors and influencers across the global accounting ecosystem.

Outside of work he is a stroke survivor, lives with epilepsy, holds a black belt in kickboxing and is based in Nottingham, UK. He plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.